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Farid, Mark (2024) Invisible Voice - 'Invisible Voice,' S+T+ARTS Symposium Barcelona (Solo Exhibition). [Show/Exhibition]
![[img]](https://ualresearchonline.arts.ac.uk/23017/1.haslightboxThumbnailVersion/WhatsApp%20Image%202024-11-14%20at%2008.58.40%20%283%29.jpeg) Mark Farid, Invisible Voice | ![[img]](https://ualresearchonline.arts.ac.uk/23017/2.haslightboxThumbnailVersion/WhatsApp%20Image%202024-11-14%20at%2008.58.38%20%285%29.jpeg) Mark Farid, Invisible Voice | ![[img]](https://ualresearchonline.arts.ac.uk/23017/3.haslightboxThumbnailVersion/WhatsApp%20Image%202024-11-14%20at%2008.58.39%20%283%29.jpeg) Mark Farid, Invisible Voice |
![[img]](https://ualresearchonline.arts.ac.uk/23017/4.haslightboxThumbnailVersion/WhatsApp%20Image%202024-11-14%20at%2008.58.39%20%282%29.jpeg) Mark Farid, Invisible Voice | ![[img]](https://ualresearchonline.arts.ac.uk/23017/5.haslightboxThumbnailVersion/WhatsApp%20Image%202024-11-14%20at%2008.58.39%20%281%29.jpeg) Mark Farid, Invisible Voice | ![[img]](https://ualresearchonline.arts.ac.uk/23017/6.haslightboxThumbnailVersion/WhatsApp%20Image%202024-11-14%20at%2008.58.38%20%285%29.jpeg) Mark Farid, Invisible Voice |
| Type of Research: | Show/Exhibition | ||||
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| Creators: | Farid, Mark | ||||
| Description: | The interactive public art installation features an advertising board equipped with custom sensor technology. When an audience member approaches, the sensor triggers an analysis to identify brands the person is wearing or carrying. These brands are cross-referenced with the Invisible Voice database, displaying relevant images and (controversial) news article headlines on the screen to create a subvertising effect. This setup not only educates but also encourages active public participation by revealing the social and environmental impacts of consumer brands. As viewers approach, the installation displays detailed data about the companies, including environmental impacts, corporate accountability, lobbying, and financial conduct, along with a network graph showing links to other companies and individuals. This dynamic interaction transforms passive observation into an engaging pedagogical experience. |
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| Keywords/subjects not otherwise listed: | Interactive Artwork, Digital Technologies | ||||
| Your affiliations with UAL: | Colleges > Central Saint Martins | ||||
| Date: | October 2024 | ||||
| Funders: | European Commissions, Horizon 2020 | ||||
| Related Websites: | https://starts.eu/starts-symposium-about/, https://www.uoc.edu/en/news/2024/mark-farid-the-uoc-first-artist-in-residence, https://www.uoc.edu/en/news/2024/entrevista-mark-farid | ||||
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| Related Exhibitions: | https://www.uoc.edu/en/news/2024/mark-farid-the-uoc-first-artist-in-residence, https://www.uoc.edu/en/news/2024/entrevista-mark-farid | ||||
| Locations / Venues: | Location From Date To Date UOC, Rambla del Poblenou, 154-156, Sant Martí, 08018 Barcelona, Spain 25 October 2024 25 November 2024 |
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| Material/Media: | Advertising Totem Board | ||||
| Date Deposited: | 21 Nov 2024 16:35 | ||||
| Last Modified: | 09 Dec 2024 11:30 | ||||
| Item ID: | 23017 | ||||
| URI: | https://ualresearchonline.arts.ac.uk/id/eprint/23017 |
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