Invisible Voice - Periphera: Trafaria Digital Art Festival

The interactive public art installation features an advertising board equipped with custom sensor technology. When an audience member approaches, the sensor triggers an analysis to identify brands the person is wearing or carrying. These brands are cross-referenced with the Invisible Voice database, displaying relevant images and (controversial) news article headlines on the screen to create a subvertising effect. This setup not only educates but also encourages active public participation by revealing the social and environmental impacts of consumer brands. As viewers approach, the installation displays detailed data about the companies, including environmental impacts, corporate accountability, lobbying, and financial conduct, along with a network graph showing links to other companies and individuals. This dynamic interaction transforms passive observation into an engaging pedagogical experience.

• https://trafariacriativa.art/