Alloub, Samiha and Cili, Soljana (2025) Experiences of self-gifting luxury fashion during the COVID-19 pandemic. Fashion, Style and Popular Culture. ISSN 2050-0726
Type of Research: | Article |
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Creators: | Alloub, Samiha and Cili, Soljana |
Description: | Consumer behaviour is known to change during trying times as consumption has implications for the self. In fact, the beginning of the COVID-19 pandemic saw a rise in self-gifting. Adopting a psychological lens, this novel study explored females’ experiences of self-gifting luxury fashion during the pandemic. Given the under-researched area, an exploratory qualitative approach was adopted and interpretative phenomenological analysis was used to understand participants’ experiences. A homogenous sample of four females were interviewed using semi-structured interviews to elicit rich data. Findings demonstrated that self-gifting of luxury fashion during the pandemic was a complex phenomenon that seemed to contribute to participants’ psychological well-being. The discussion links and extends the literature on self-gifting, luxury consumer behaviour and consump¬tion during trying times. It highlights implications for academic research, indi¬viduals, brands and retailers. |
Official Website: | https://intellectdiscover.com/content/journals/10.1386/fspc_00292_1 |
Keywords/subjects not otherwise listed: | luxury consumption, consumer behaviour, self and identity, self-continuity, terror management theory, psychological well-being, fashion psychology |
Publisher/Broadcaster/Company: | Intellect |
Your affiliations with UAL: | Colleges > London College of Fashion |
Date: | 30 January 2025 |
Digital Object Identifier: | 10.1386/fspc_00292_1 |
Date Deposited: | 25 Mar 2025 13:56 |
Last Modified: | 25 Mar 2025 13:56 |
Item ID: | 23724 |
URI: | https://ualresearchonline.arts.ac.uk/id/eprint/23724 |
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