Packaging and Reconstruction

Organised by the Council of Industrial Design, the exhibition Britain can Make, it was held in empty ground-floor galleries of the Victoria & Albert Museum, from September to December 1946. A ground-breaking, morale boosting exhibition, it showcased British design and manufacturing. Despite its short run, it boasted an incredible 1.5 million visitors, and remains one of the most visited exhibitions ever held at the V&A.

Long before the end of the Second World War hostilities, the government’s Post War Export Trade Committee recognised the importance of promoting the country’s manufacturing capabilities. Plans for an exhibition of ‘National Importance’ were set in place in October 1942, for an event that would illuminate the gloom of austerity, educate the public in the value of good design, and most importantly, boost much needed foreign trade. Britain’s need to promote, manufacturer and export its goods was urgent.