Responsible Science of Cosmetics and Beauty

Amid rapid scientific advancements in ageing and health management, the rise of AI-powered product and routine personalisation, and greater access to beauty treatments, modern cosmetics are delivering substantial benefits to consumers of all ages.

At the same time, a strong focus on sustainability, through green chemistry, product life cycle analysis, and innovations in both product and packaging, has revolutionised the industry.

Against this backdrop, consumers today enjoy broader and more sophisticated choices. However, critics argue that the industry must also prioritise educating consumers and promoting more responsible consumption patterns. Ethical business practices and transparent communication are essential to support the health, wellbeing and broader social value of cosmetic use and beautification.