Celebrity Bromance and Comradery Capital in Asia

An edited book collection where authors globally contributed. They all applied the theories from our previous book on Celebrity Bromances.

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore bromance" in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital" develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture."