GenZ Short-Form Video Strategies for GLAM

London College of Communication (LCC) students in the final year of their BA (Hons) Media Communications course and creative consultancy Bright White Ltd – A Keywords Studio, teamed up for a second year on a quest to explore how the GLAM (Galleries, Libraries, Archives and Museums) sector can engage Gen Z audiences. This year, Gen Z students drew on their social media experiences to propose short-form video cultural storytelling for the sector.

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