Branded Content Governance Project’s Media-Marketing Integration Conference

This article is written by Prof. Jonathan Hardy, Principal Investigator for the Branded Content Governance Project (BCGP. It reports on The Media-Marketing Integration: Practices, Policies, Problems and Remedies conference, held at the University of the Arts London on July 3–4, 2025, organized as part of the BCGP. The BCGP was a three-year international research project examining the regulation and broader governance arrangements for brand-funded content in thirty-two countries, including all EU countries, Canada, USA, Mexico, Australia, and UK. The conference brought together international researchers working on media-marketing convergence and included keynotes from leading scholars, such as Joseph Turow, Sonia Livingstone, and Nick Couldry.

Full article available open access online at https://muse.jhu.edu/pub/21/article/982328#info_wrap

• https://www.arts.ac.uk/colleges/london-c...
• https://figshare.arts.ac.uk/BCG_Project