Promoting Responsible Tourism using Generative AI Nudges

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Shamim, Nida and Banerjee, Arnab and Gupta, Suraksha and Jansberg, Clarinda and Verma, Deep Sagar and Shin, Matthew Minsuk (2026) Promoting Responsible Tourism using Generative AI Nudges. European Business Review. ISSN 1758-7107

Type of Research:	Article
Creators:	Shamim, Nida and Banerjee, Arnab and Gupta, Suraksha and Jansberg, Clarinda and Verma, Deep Sagar and Shin, Matthew Minsuk
Description:	Modernisation and globalisation are reducing responsible tourism behaviours at cultural heritage sites. This study explores how Generative AI-driven digital nudges can encourage more meaningful and responsible visitor engagement. Focusing on emotional responses across cultural contexts, the research investigates how AI can support sustainable tourism practices and enhance visitor interaction with heritage environments.
Keywords/subjects not otherwise listed:	Generative AI, Nudges, Cultural Heritage, Responsible Tourism, Engagement
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	2 May 2026
Date Deposited:	27 May 2026 11:57
Last Modified:	27 May 2026 11:57
Item ID:	26735
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/26735
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