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Items where Author is "Gupta:Suraksha::"
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Number of items:
55
.
2024
Gupta, Suraksha
and
Verma, Prikshat
and
Patel, Parth
and
Kanungo, Rama
(2024)
Guest editorial: Leadership strategies for sustaining business success in the post-pandemic era.
Journal of Asia Business Studies, 18 (5). ISSN 1558-7894
Yannapoulou, Natalia
and
Chandraspath, Koblarp
and
Gupta, Suraksha
and
Liu, Martin
(2024)
How disinformation affects sales: Examining the advertising campaign of a socially responsible Brand.
Journal of Business Research, 182. ISSN 1873-7978
Shamin, Nida
and
Gupta, Suraksha
and
Shin, Matthew Minsuk
(2024)
Evaluating user engagement via Metaverse environment through immersive experience for travel and tourism websites.
International Journal of Contemporary Hospitality Management. ISSN 0959-6119
Kanungo, Rama Prasad
and
Gupta, Suraksha
and
Liu, Rui
(2024)
Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation.
Journal of Business Research, 182. ISSN 0148-2963
Gupta, Suraksha
and
Verma, Prikshat
and
Patel, Parth
(2024)
Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism.
Journal of Business Ethics, 191. pp. 697-711. ISSN 1573-0697
Gupta, Suraksha
and
Gupta, Ashish
and
Kumar, Jitender
(2024)
Building Resilience in Global Business During Crisis: Perspectives from Emerging Markets.
Taylor and Francis, India. ISBN 9781032719863
Hosanoo, Zuberia
and
Patel, Parth
and
Prikshat, Verma
and
Kanungo, Rama Prasad
and
Gupta, Suraksha
(2024)
Focal firms and interorganisational relationships in small economies: Towards a multi-level theoretical framework for enhancing value co-creation and performance.
Journal of International Management, 30 (3). ISSN 1873-0620
Gupta, Suraksha
and
Foroudi, Pantea
and
Melewar, T.C.
and
Rahman, Nor Aida Abdul
(2024)
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues.
Routledge. ISBN 9781032412214
Ma, Rui
and
Mao, Di
and
Cao, Dongmei
and
Luo, Shuai
and
Gupta, Suraksha
and
Wang, Yichuan
(2024)
From vineyard to table: Uncovering wine quality for sales management through machine learning.
Journal of Business Research, 176. ISSN 1873-7978
Ozdemir, Sena
and
Wang, YiChuan
and
Gupta, Suraksha
and
Sena, Vania
and
Zhang, Shijie
and
Zhang, Minhao
(2024)
Customer analytics and new product performance: The role of contingencies.
Technological Forecasting and Social Change, 201. ISSN 0040-1625
2023
Bhattacharya, Saurabh
and
Gupta, Suraksha
(2023)
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers’ uncivil behavior?
Journal of Business Research, 165. ISSN 1873-7978
Gupta, Suraksha
and
Wang, Yichuan
and
Czinkota, Michael
(2023)
Reshoring: A Road to Industry 4.0 Transformation.
British Journal of Management, 34 (3). ISSN 1467-8551
Foroudi, Pantea
and
Gupta, Suraksha
and
Patel, Parth
and
Batsakis, Georgios
and
Vaatanen, Juha
and
Czinkota, Michael
(2023)
The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock.
International Business Review, 32 (2). ISSN 0969-5931
2022
Kanungo, Rama Prasad
and
Gupta, Suraksha
and
Patel, Parth
and
Prikshat, Verma
and
Liu, Rui
(2022)
Digital Consumption and Socio-normative Vulnerability.
Technological Forecasting & Social Change, 182. ISSN 0040-1625
Gupta, Suraksha
and
Kanungo, Rama Prasad
(2022)
Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment.
Journal of Business Research, 148. pp. 262-276. ISSN 1873-7978
Yan, Ye
and
Gupta, Suraksha
and
Licsandru, Tana Cristina
and
Schoefer, Klaus
(2022)
Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.0.
Industrial Marketing Management, 104. pp. 136-149. ISSN 1873-2062
Wulandhari, Nur Baiti Ingga
and
Gölgeci, Ismail
and
Mishra, Nishikant
and
Sivarajah, Uthayasankar
and
Gupta, Suraksha
(2022)
Exploring the role of social capital mechanisms in cooperative resilience.
Journal of Business Research, 143. ISSN 1873-7978
2021
Ai-wan Yen, Dorothy
and
Cappellini, Benedetta
and
Yang, Hsiao-Pei (Sophie)
and
Gupta, Suraksha
(2021)
Coping with Coping: International Migrants’ Experiences of the Covid-19 Lockdown in the UK.
British Journal of Management, 32 (4). ISSN 1467-8551
Joseph, Abraham
and
Gupta, Suraksha
and
Wang, YiChuan
and
Schoefer, Klaus
(2021)
Corporate Rebranding: An Internal Perspective.
Journal of Business Research, 130. ISSN 1873-7978
Singh Kohli, Gurdeep
and
Yen, Dorothy
and
Alwi, Sharifah
and
Gupta, Suraksha
(2021)
Film or film brand? UK consumers’ engagement with films as brands.
British Journal of Management, 32 (2). pp. 369-398. ISSN 1467-8551
Tourky, Marwa
and
Foroudi, Pantea
and
Gupta, Suraksha
and
Shaalan, Ahmed
(2021)
Conceputlizing corporate identity in a dynamic environment.
Qualitative Market Research: An International Journal, 24 (2). pp. 113-142. ISSN 1352-2752
Sumrin, Samina
and
Gupta, Suraksha
and
Asaad, Yousra
and
Wang, Yichuan
and
Bhattacharya, Saurabh
and
Foroudi, Pantea
(2021)
Eco-innovation for environment and waste prevention.
Journal of Business Research, 122. ISSN 0148-2963
2020
Eng, Teck-Yong
and
Ozdemir, Sena
and
Gupta, Suraksha
and
Kanungo, Rama Prasad
(2020)
International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability.
International Marketing Review, 37 (5). pp. 945-976. ISSN 0265-1335
Sharma, Kavita
and
Licsandru, Tana Cristina
and
Gupta, Suraksha
and
Aggarwal, Swati
and
Kanungo, Rama
(2020)
An Investigation into Corporate Trust and its Linkages.
Journal of Business Research, 117. pp. 806-824. ISSN 1873-7978
Gupta, Shashwat
and
M. Foroudi, Mohammad
and
Väätänen, Juha
and
Gupta, Suraksha
and
Wright, Len Tiu
(2020)
Nations as brands: Cinema's place in the branding role.
Journal of Business Research, 116. ISSN 1873-7978
Gupta, Suraksha
and
Wright, Len Tiu
(2020)
Brand-reseller representative relationship for enablement: a research agenda.
Qualitative Market Research, 23 (4). pp. 679-695. ISSN 1352-2752
Ozdemir, Sena
and
Gupta, Suraksha
and
Foroudi, Pantea
and
Wright, Len Tiu
and
Eng, Teck-Yong
(2020)
Corporate branding and value creation for initiating and managing relationships in B2B markets.
Qualitative Market Research, 23 (4). pp. 627-661. ISSN 1758-7646
Foroudi, Pantea
and
Cuomo, Maria Teresa
and
Foroudi, Mohammad M.
and
Katsikeas, Constantine S.
and
Gupta, Suraksha
(2020)
Linking identity and heritage with image and a reputation for competition.
Journal of Business Research, 113. ISSN 1873-7978
Sivarajah, Uthayasankar
and
Irani, Zahir
and
Gupta, Suraksha
and
Mahroof, Kamran
(2020)
Role of big data and social media analytics for business to business sustainability: A participatory web context.
Industrial Marketing Management, 86. ISSN 1873-2062
Ozdemir, Sena
and
Zhang, ShiJie
and
Gupta, Suraksha
and
Bebek, Gaye
(2020)
The effects of trust and peer influence on corporate brand-Consumer relationships and consumer loyalty.
Journal of Business Research, 117. ISSN 1873-7978
Gupta, Suraksha
and
Gallear, David
and
Rudd, John
and
Foroudi, Pantea
(2020)
The impact of brand value on brand competitiveness.
Journal of Business Research, 112. ISSN 1873-7978
2019
Gupta, Suraksha
(2019)
Role of MNEs in building zero waste communities.
In: Socially Responsible International Business: Critical Issues and the Way Forward New Horizons in International Business series. Elgar Online, pp. 506-524. ISBN 9781788114110
Mortazavi, Sina
and
Laine, Igor
and
Quarshie, Anne
and
Väätänen, Juha
and
Gupta, Suraksha
(2019)
Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review.
In: International Business and Emerging Economy Firms. Palgrave Macmillan, pp. 19-47. ISBN 9783030244811
Ozdemir, Sena
and
Kandemir, Destan
and
Eng, Teck-Yong
and
Gupta, Suraksha
(2019)
Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages.
Journal of Business Research, 119. ISSN 1873-7978
Hallier Willi, Christine
and
Nguyen, Bang
and
Melewar, T.C.
and
Gupta, Suraksha
and
Yu, Xiaoyu
(2019)
Localization of computer-mediated communication and corporate impression on online communities.
Internet Research, 29 (4). pp. 940-969. ISSN 2054-5657
Yu, Qionglei
and
Foroudi, Pantea
and
Gupta, Suraksha
(2019)
Far apart yet close by: Social media and acculturation among international students in the UK.
Technological Forecasting and Social Change, 145. pp. 493-502. ISSN 1873-5509
Foroudi, Pantea
and
Foroudi, Mohamma M.
and
Nguyen, Bang
and
Gupta, Suraksha
(2019)
Conceptualizing and managing corporate logo: a qualitative study.
Qualitative Market Research, 22 (3). ISSN 1352-2752
Gupta, Suraksha
and
Czinkota, Michael
and
Ozdemir, Sena
(2019)
Innovation in Sustainability Initiatives through Reverse Channels.
Journal of Business-to-Business Marketing, 26 (3-4). ISSN 1547-0628
Mortazavi, Sina
and
Laine, Igor
and
Teplov, Roman
and
Väätänen, Juha
and
Gupta, Suraksha
(2019)
Fostering Inclusive Innovation in Developing Economies: An Integrative Framework for Multinational Enterprises.
In: Globalization and Development: Entrepreneurship, Innovation, Business and Policy Insights from Asia and Africa. Springer, pp. 149-167. ISBN 9783030117658
Hafeez, Khalid
and
Alghatas, Fathalla M.
and
Foroudi, Pantea
and
Nguyen, Bang
and
Gupta, Suraksha
(2019)
Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP).
Information Technology & People, 32 (2). pp. 405-429. ISSN 1758-5813
Foroudi, Pantea
and
Yu, Qionglei
and
Gupta, Suraksha
and
Foroudi, Mohammad M.
(2019)
Enhancing university brand image and reputation through customer value co-creation behaviour.
Technological Forecasting and Social Change, 138. pp. 218-227. ISSN 1873-5509
2018
Hafeez, Khalid
and
Foroudi, Pantea
and
Nguyen, Bang
and
Gupta, Suraksha
and
Alghatas, Fathalla
(2018)
How do entrepreneurs learn and engage in an online community-of-practice? A case study approach.
Behaviour and Information Technology, 37 (7). pp. 714-735. ISSN 1362-3001
Gupta, Suraksha
and
Foroudi, Pantea
and
Yen, Dorothy
(2018)
Investigating relationship types for creating brand value for resellers.
Industrial Marketing Management, 72. pp. 37-47. ISSN 1873-2062
Foroudi, Pantea
and
Jin, Zhongqi
and
Gupta, Suraksha
and
Foroudi, Mohammad M.
and
Kitchen, Philip J.
(2018)
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention.
Journal of Business Research, 89. pp. 462-474. ISSN 1873-7978
2017
Foroudi, Pantea
and
Gupta, Suraksha
and
Sivarajah, Uthayasankar
and
Broderick, Amanda
(2017)
Investigating the effects of smart technology on customer dynamics and customer experience.
Computers in Human Behavior, 80. pp. 271-282. ISSN 1873-7692
Ramani, Shyama V.
and
SadreGhazi, Shuan
and
Gupta, Suraksha
(2017)
Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector.
Technological Forecasting and Social Change, 121. ISSN 1873-5509
Melewar, T.C.
and
Foroudi, Pantea
and
Gupta, Suraksha
and
Kitchen, Philip J.
and
Foroudi, Mohammad M.
(2017)
Integrating identity, strategy and communications for trust, loyalty and commitment.
European Journal of Marketing, 51 (3). pp. 572-604. ISSN 1758-7123
Foroudi, Pantea
and
Gupta, Suraksha
and
Nazarian, Alireza
and
Duda, Marta
(2017)
Digital technology and marketing management capability: achieving growth in SMEs.
Qualitative Market Research: An International Journal, 20 (2). pp. 230-246. ISSN 1758-7646
Gupta, Suraksha
(2017)
Returns on social development initiatives of MNEs: issues and perspectives.
Qualitative Market Research: An International Journal, 20 (2). ISSN 1352-2752
2016
Foroudi, Pantea
and
Jin, Zhongqi
and
Gupta, Suraksha
and
Melewar, T.C.
and
Foroudi, Mohammad Mahdi
(2016)
Influence of innovation capability and customer experience on reputation and loyalty.
Journal of Business Research, 69 (11). ISSN 1873-7978
Gupta, Suraksha
(2016)
A review of the accidental scholar: SAGE 2014, sage response, Jagish N. Sheth, John Yow, Pro ed. (2014), (ISBN-10: 935150039X ISBN-13: 978-9351500391).
Industrial Marketing Management, 56. pp. 190-191. ISSN 1873-2062
Gupta, Suraksha
and
Malhotra, Naresh K.
and
Czinkota, Michael
and
Foroudi, Pantea
(2016)
The local brand representative in reseller networks.
Journal of Business Research, 69 (12). ISSN 1873-7978
Yu, Qionglei
and
Asaad, Yousra
and
Yen, Dorothy A.
and
Gupta, Suraksha
(2016)
IMO and internal branding outcomes: an employee perspective in UK HE.
Studies in Higher Education, 43 (1). pp. 37-56. ISSN 1470-174X
Gupta, Suraksha
and
Malhotra, Naresh K.
and
Czinkota, Michael
and
Foroudi, Pantea
(2016)
Marketing innovation: A consequence of competitiveness.
Journal of Business Research, 69 (12). ISSN 1873-7978
2014
Dennis, Charles
and
Brakus, J. Joško
and
Gupta, Suraksha
and
Alamanos, Eleftherios
(2014)
The effect of digital signage on shoppers' behavior: The role of the evoked experience.
Journal of Business Research, 67 (11). ISSN 1873-7978
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