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UAL Research Online

Items where Author is "Gupta:Suraksha::"

Jump to: 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2014
Number of items: 62.

2025

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Siala, Haytham and Kutsch, Elmar and Gupta, Suraksha and Sivarajah, Uthayasankar and Nyuur, Richard and Shin, Matthew Minsuk and Seo, Minji (2025) Theorising Synchronization of Organizational Resources in Dynamic Environments. Thunderbird International Business Review. ISSN 1096-4762 Item availability restricted.

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Ramani, Shyama V. and Lanzolla, Noemi and Gupta, Suraksha and Banerjee, Arnab (2025) Sustainable Consumption with Slow Fashion. International Journal of Advertising. ISSN 1759-3948 Item availability restricted.

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Sehgal, Shreya and Nigam, Achint and Behl, Abhishek and Gupta, Suraksha and Magliocca, Pierpaolo (2025) Role of blockchain in shaping trust and purchase intentions for beauty brands advertised online. International Journal of Advertising. pp. 1-23. ISSN 1759-3948 Item availability restricted.

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Gupta, Suraksha and Wang, YiChuan and Patel, Parth and Czinkota, Michael (2025) Navigating the future of AI in marketing: AI integration across borders, ethical considerations, and policy implications. International Journal of Information Management, 82. ISSN 0268-4012 Item availability restricted.

2024

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Shamim, Nida and Wei, Mingxue and Gupta, Suraksha and Verma, Deep Singh and Abdollahi, Shahpar and Sin, Matthew Minsuk (2024) Metaverse for digital health solutions. International Journal of Information Management, 83. ISSN 1873-4707

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2023

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Gupta, Suraksha and Wang, Yichuan and Czinkota, Michael (2023) Reshoring: A Road to Industry 4.0 Transformation. British Journal of Management, 34 (3). ISSN 1467-8551

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2022

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Kanungo, Rama Prasad and Gupta, Suraksha and Patel, Parth and Prikshat, Verma and Liu, Rui (2022) Digital Consumption and Socio-normative Vulnerability. Technological Forecasting & Social Change, 182. ISSN 0040-1625

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2021

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Joseph, Abraham and Gupta, Suraksha and Wang, YiChuan and Schoefer, Klaus (2021) Corporate Rebranding: An Internal Perspective. Journal of Business Research, 130. ISSN 1873-7978

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Singh Kohli, Gurdeep and Yen, Dorothy and Alwi, Sharifah and Gupta, Suraksha (2021) Film or film brand? UK consumers’ engagement with films as brands. British Journal of Management, 32 (2). pp. 369-398. ISSN 1467-8551

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Tourky, Marwa and Foroudi, Pantea and Gupta, Suraksha and Shaalan, Ahmed (2021) Conceputlizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal, 24 (2). pp. 113-142. ISSN 1352-2752

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2020

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Sharma, Kavita and Licsandru, Tana Cristina and Gupta, Suraksha and Aggarwal, Swati and Kanungo, Rama (2020) An Investigation into Corporate Trust and its Linkages. Journal of Business Research, 117. pp. 806-824. ISSN 1873-7978

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Gupta, Suraksha and Wright, Len Tiu (2020) Brand-reseller representative relationship for enablement: a research agenda. Qualitative Market Research, 23 (4). pp. 679-695. ISSN 1352-2752

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Gupta, Suraksha and Gallear, David and Rudd, John and Foroudi, Pantea (2020) The impact of brand value on brand competitiveness. Journal of Business Research, 112. ISSN 1873-7978

2019

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Gupta, Suraksha (2019) Role of MNEs in building zero waste communities. In: Socially Responsible International Business: Critical Issues and the Way Forward New Horizons in International Business series. Elgar Online, pp. 506-524. ISBN 9781788114110

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Mortazavi, Sina and Laine, Igor and Quarshie, Anne and Väätänen, Juha and Gupta, Suraksha (2019) Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review. In: International Business and Emerging Economy Firms. Palgrave Macmillan, pp. 19-47. ISBN 9783030244811

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Yu, Qionglei and Foroudi, Pantea and Gupta, Suraksha (2019) Far apart yet close by: Social media and acculturation among international students in the UK. Technological Forecasting and Social Change, 145. pp. 493-502. ISSN 1873-5509

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Gupta, Suraksha and Czinkota, Michael and Ozdemir, Sena (2019) Innovation in Sustainability Initiatives through Reverse Channels. Journal of Business-to-Business Marketing, 26 (3-4). ISSN 1547-0628

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Mortazavi, Sina and Laine, Igor and Teplov, Roman and Väätänen, Juha and Gupta, Suraksha (2019) Fostering Inclusive Innovation in Developing Economies: An Integrative Framework for Multinational Enterprises. In: Globalization and Development: Entrepreneurship, Innovation, Business and Policy Insights from Asia and Africa. Springer, pp. 149-167. ISBN 9783030117658

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2018

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Gupta, Suraksha and Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management, 72. pp. 37-47. ISSN 1873-2062

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2017

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Foroudi, Pantea and Gupta, Suraksha and Nazarian, Alireza and Duda, Marta (2017) Digital technology and marketing management capability: achieving growth in SMEs. Qualitative Market Research: An International Journal, 20 (2). pp. 230-246. ISSN 1758-7646

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Gupta, Suraksha (2017) Returns on social development initiatives of MNEs: issues and perspectives. Qualitative Market Research: An International Journal, 20 (2). ISSN 1352-2752

2016

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Gupta, Suraksha and Malhotra, Naresh K. and Czinkota, Michael and Foroudi, Pantea (2016) The local brand representative in reseller networks. Journal of Business Research, 69 (12). ISSN 1873-7978

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Yu, Qionglei and Asaad, Yousra and Yen, Dorothy A. and Gupta, Suraksha (2016) IMO and internal branding outcomes: an employee perspective in UK HE. Studies in Higher Education, 43 (1). pp. 37-56. ISSN 1470-174X

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2014

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This list was generated on Thu Sep 11 16:09:11 2025 BST.