Items where Author is "Gupta:Suraksha::"

Kanungo, Rama Prasad and Gupta, Suraksha and Liu, Rui (2024) Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation. Journal of Business Research, 182. ISSN 0148-2963

Yannapoulou, Natalia and Chandraspath, Koblarp and Gupta, Suraksha and Liu, Martin (2024) How disinformation affects sales: Examining the advertising campaign of a socially responsible Brand. Journal of Business Research. ISSN 1873-7978

Gupta, Suraksha and Verma, Prikshat and Patel, Parth (2024) Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism. Journal of Business Ethics, 191. pp. 697-711. ISSN 1573-0697

Gupta, Suraksha and Gupta, Ashish and Kumar, Jitender (2024) Building Resilience in Global Business During Crisis: Perspectives from Emerging Markets. Taylor and Francis, India. ISBN 9781032719863

Hosanoo, Zuberia and Patel, Parth and Prikshat, Verma and Kanungo, Rama Prasad and Gupta, Suraksha (2024) Focal firms and interorganisational relationships in small economies: Towards a multi-level theoretical framework for enhancing value co-creation and performance. Journal of International Management, 30 (3). ISSN 1873-0620

Gupta, Suraksha and Foroudi, Pantea and Melewar, T.C. and Rahman, Nor Aida Abdul (2024) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Routledge. ISBN 9781032412214

Ma, Rui and Mao, Di and Cao, Dongmei and Luo, Shuai and Gupta, Suraksha and Wang, Yichuan (2024) From vineyard to table: Uncovering wine quality for sales management through machine learning. Journal of Business Research, 176. ISSN 1873-7978

Ozdemir, Sena and Wang, YiChuan and Gupta, Suraksha and Sena, Vania and Zhang, Shijie and Zhang, Minhao (2024) Customer analytics and new product performance: The role of contingencies. Technological Forecasting and Social Change, 201. ISSN 0040-1625