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Items where Author is "Gupta:Suraksha::"

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Jump to: 2024 | 2023 | 2022
Number of items: 17.

2024

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Gupta, Suraksha (2024) Leadership Strategies for Sustaining Business Success in the Post-Pandemic Era. Journal of Asia Business Studies. ISSN 1558-7894

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Shamin, Nida and Gupta, Suraksha and Shin, Matthew Minsuk (2024) Evaluating user engagement via Metaverse environment through immersive experience for travel and tourism websites. International Journal of Contemporary Hospitality Management. ISSN 0959-6119

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Kanungo, Rama Prasad and Gupta, Suraksha and Liu, Rui (2024) Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation. Journal of Business Research, 182. ISSN 0148-2963

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Yannapoulou, Natalia and Chandraspath, Koblarp and Gupta, Suraksha and Liu, Martin (2024) How disinformation affects sales: Examining the advertising campaign of a socially responsible Brand. Journal of Business Research. ISSN 1873-7978

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Gupta, Suraksha and Verma, Prikshat and Patel, Parth (2024) Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism. Journal of Business Ethics, 191. pp. 697-711. ISSN 1573-0697

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Gupta, Suraksha and Gupta, Ashish and Kumar, Jitender (2024) Building Resilience in Global Business During Crisis: Perspectives from Emerging Markets. Taylor and Francis, India. ISBN 9781032719863

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Hosanoo, Zuberia and Patel, Parth and Prikshat, Verma and Kanungo, Rama Prasad and Gupta, Suraksha (2024) Focal firms and interorganisational relationships in small economies: Towards a multi-level theoretical framework for enhancing value co-creation and performance. Journal of International Management, 30 (3). ISSN 1873-0620

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Gupta, Suraksha and Foroudi, Pantea and Melewar, T.C. and Rahman, Nor Aida Abdul (2024) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Routledge. ISBN 9781032412214

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Ma, Rui and Mao, Di and Cao, Dongmei and Luo, Shuai and Gupta, Suraksha and Wang, Yichuan (2024) From vineyard to table: Uncovering wine quality for sales management through machine learning. Journal of Business Research, 176. ISSN 1873-7978

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Ozdemir, Sena and Wang, YiChuan and Gupta, Suraksha and Sena, Vania and Zhang, Shijie and Zhang, Minhao (2024) Customer analytics and new product performance: The role of contingencies. Technological Forecasting and Social Change, 201. ISSN 0040-1625

2023

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Bhattacharya, Saurabh and Gupta, Suraksha (2023) Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers’ uncivil behavior? Journal of Business Research, 165. ISSN 1873-7978

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Gupta, Suraksha and Wang, Yichuan and Czinkota, Michael (2023) Reshoring: A Road to Industry 4.0 Transformation. British Journal of Management, 34 (3). ISSN 1467-8551

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Foroudi, Pantea and Gupta, Suraksha and Patel, Parth and Batsakis, Georgios and Vaatanen, Juha and Czinkota, Michael (2023) The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock. International Business Review, 32 (2). ISSN 0969-5931

2022

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Kanungo, Rama Prasad and Gupta, Suraksha and Patel, Parth and Prikshat, Verma and Liu, Rui (2022) Digital Consumption and Socio-normative Vulnerability. Technological Forecasting & Social Change, 182. ISSN 0040-1625

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Gupta, Suraksha and Kanungo, Rama Prasad (2022) Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment. Journal of Business Research, 148. pp. 262-276. ISSN 1873-7978

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Yan, Ye and Gupta, Suraksha and Licsandru, Tana Cristina and Schoefer, Klaus (2022) Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.0. Industrial Marketing Management, 104. pp. 136-149. ISSN 1873-2062

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Wulandhari, Nur Baiti Ingga and Gölgeci, Ismail and Mishra, Nishikant and Sivarajah, Uthayasankar and Gupta, Suraksha (2022) Exploring the role of social capital mechanisms in cooperative resilience. Journal of Business Research, 143. ISSN 1873-7978

This list was generated on Tue Apr 8 16:07:11 2025 BST.

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