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Building Socially Responsible Global Brand Identity with AI and Sustainability Strategy

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Gupta, Suraksha and Jansberg, Clarinda and Gee, Liz (2026) Building Socially Responsible Global Brand Identity with AI and Sustainability Strategy. International Marketing Review. ISSN 0265-1335

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Building Socially Responsible Global Brand Identity with AI and Sustainability Strategy (Download) (617kB)

Type of Research:	Article
Creators:	Gupta, Suraksha and Jansberg, Clarinda and Gee, Liz
Description:	This research is an attempt to systematically review the current body of literature about strategic use of artificial intelligence and sustainability orientation to build a responsible global identity.
Official Website:	https://www.emeraldgrouppublishing.com/journal/imr
Publisher/Broadcaster/Company:	Emerald
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	16 August 2026
Date Deposited:	20 Aug 2026 10:21
Last Modified:	20 Aug 2026 10:21
Item ID:	27598
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/27598
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