Building Socially Responsible Global Brand Identity with AI and Sustainability Strategy

Gupta, Suraksha and Jansberg, Clarinda and Gee, Liz (2026) Building Socially Responsible Global Brand Identity with AI and Sustainability Strategy. International Marketing Review. ISSN 0265-1335

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Building Socially Responsible Global Brand Identity with AI and Sustainability Strategy (Download) (617kB)

Type of Research:	Article
Creators:	Gupta, Suraksha and Jansberg, Clarinda and Gee, Liz
Description:	This research is an attempt to systematically review the current body of literature about strategic use of artificial intelligence and sustainability orientation to build a responsible global identity.
Official Website:	https://www.emeraldgrouppublishing.com/journal/imr
Publisher/Broadcaster/Company:	Emerald
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	16 August 2026
Date Deposited:	20 Aug 2026 10:21
Last Modified:	20 Aug 2026 10:21
Item ID:	27598
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/27598
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