Items where Author is "Gupta:Suraksha::"

Ozdemir, Sena and Gupta, Suraksha and Gaye, Bebek and Deep, Verma S and Matthew, Shin S (2026) Decentralization Through Capabilities in Human Centred Technology and Engaging social Media Content: Implications for Social Inclusion. Technological Forecasting and Social Change, 227. ISSN 1873-5509 Item availability restricted.

Mehra, Devanshi and Gupta, Ashish and Gupta, Suraksha and Melewar, T C and Gee, Liz (2026) Ethics in influencer marketing: a review, synthesis and research directions. International Journal of Advertising. ISSN 1759-3948 Item availability restricted.

Verma, Prikshat and Gupta, Suraksha and Patel, Parth (2026) The Role of Pro-environmental Self-Identity and Green Stigma in Environmentally Friendly Consumption Behavior: A Moderated Mediation Model. Global Business and Organizational Excellence. ISSN 1932-2062

Jia, Lin and Gupta, Suraksha and Yan, Chaonan and Wang, Yichuan and Shen, Ao (2025) From detection to resolution: using machine learning to identify food safety risks and solutions in online consumer reviews. European Journal of Marketing. ISSN 1758-7123

Ai-Shafei, Mohamed and Gupta, Suraksha and Shin, Matthew M and Yan, Ye and Liu, Rui (2025) Integrated Learning with AI Enabled Interactions with Customers by Fashion Retailers. Corporate Reputation Review, 29. pp. 61-78. ISSN 1363-3589

Gupta, Suraksha and Melewar, T C and Foroudi, Pantea (2025) AI strategy for global brand identity. Industrial Marketing Management, 131. ISSN 1873-2062 Item availability restricted.

Siala, Haytham and Kutsch, Elmar and Gupta, Suraksha and Sivarajah, Uthayasankar and Nyuur, Richard and Shin, Matthew Minsuk and Seo, Minji (2025) Theorising Synchronization of Organizational Resources in Dynamic Environments. Thunderbird International Business Review. ISSN 1096-4762

Siala, Haytham and Kutsch, Elmar and Gupta, Suraksha and Sivarajah, Uthayasankar and Nyuur, Richard and Shin, Matthew Minsuk and Seo, Min-Ji (2025) Theorizing Synchronization of Organizational Resources in Dynamic Environments. Thunderbird International Business Review. pp. 1-17. ISSN 1520-6874

Gupta, Suraksha and Yan, Chaonan and Wang, YiChuan and Zhang, Minhao and Ozdemir, Sena and Koufopoulos, Dimitrios (2025) What makes local retailers commit to multinational brands: Evidence from multinational brand-retailer dyads in emerging markets. Industrial Marketing Management, 129. pp. 134-150. ISSN 1873-2062 Item availability restricted.

Ramani, Shyama V. and Lanzolla, Noemi and Gupta, Suraksha and Banerjee, Arnab (2025) Sustainable Consumption with Slow Fashion. International Journal of Advertising. ISSN 1759-3948 Item availability restricted.

Daniels, Gabriela and Gupta, Suraksha (2025) Responsible and Sustainable Beauty Consumption for Wellbeing of Older Adults. Journal of Macromarketing. ISSN 1552-6534

Sehgal, Shreya and Nigam, Achint and Behl, Abhishek and Gupta, Suraksha and Magliocca, Pierpaolo (2025) Role of blockchain in shaping trust and purchase intentions for beauty brands advertised online. International Journal of Advertising. pp. 1-23. ISSN 1759-3948 Item availability restricted.

Gupta, Suraksha and Wang, YiChuan and Patel, Parth and Czinkota, Michael (2025) Navigating the future of AI in marketing: AI integration across borders, ethical considerations, and policy implications. International Journal of Information Management, 82. ISSN 0268-4012 Item availability restricted.

Wei, Mingxue and Gupta, Suraksha and Yang, Xiaoping and Yichuan, Wang (2025) Sustainable consumption of wearable healthcare devices and its relevance to the net-zero agenda: Evidence from senior citizens. Technological Forecasting and Social Change, 225. ISSN 0040-1625 Item availability restricted.

Gupta, Suraksha and Verma, Prikshat and Patel, Parth and Kanungo, Rama (2024) Guest editorial: Leadership strategies for sustaining business success in the post-pandemic era. Journal of Asia Business Studies, 18 (5). ISSN 1558-7894

Gupta, Suraksha and Verma, Prikshat and Patel, Parth and Kanungo, Rama Prasad (2024) Leadership strategies for sustaining business success in the post-pandemic era. Journal of Asia Business Studies, 18 (5). ISSN 1558-7894

Yannapoulou, Natalia and Chandraspath, Koblarp and Gupta, Suraksha and Liu, Martin (2024) How disinformation affects sales: Examining the advertising campaign of a socially responsible Brand. Journal of Business Research, 182. ISSN 1873-7978

Gupta, Suraksha and Wei, Mingxue and Tzempelikos, Nektarios and Shin, Matthew Minsuk (2024) Women empowerment: challenges and opportunities for sustainable development goals. Qualitative Market Research: An International Journal, 27 (4). ISSN 1352-2752

Shamin, Nida and Gupta, Suraksha and Shin, Matthew Minsuk (2024) Evaluating user engagement via Metaverse environment through immersive experience for travel and tourism websites. International Journal of Contemporary Hospitality Management. ISSN 0959-6119

Kanungo, Rama Prasad and Gupta, Suraksha and Liu, Rui (2024) Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation. Journal of Business Research, 182. ISSN 0148-2963

Gupta, Suraksha and Verma, Prikshat and Patel, Parth (2024) Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism. Journal of Business Ethics, 191. pp. 697-711. ISSN 1573-0697

Hosanoo, Zuberia and Patel, Parth and Prikshat, Verma and Kanungo, Rama Prasad and Gupta, Suraksha (2024) Focal firms and interorganisational relationships in small economies: Towards a multi-level theoretical framework for enhancing value co-creation and performance. Journal of International Management, 30 (3). ISSN 1873-0620

Shamim, Nida and Wei, Mingxue and Gupta, Suraksha and Verma, Deep Singh and Abdollahi, Shahpar and Sin, Matthew Minsuk (2024) Metaverse for digital health solutions. International Journal of Information Management, 83. ISSN 1873-4707

Ma, Rui and Mao, Di and Cao, Dongmei and Luo, Shuai and Gupta, Suraksha and Wang, Yichuan (2024) From vineyard to table: Uncovering wine quality for sales management through machine learning. Journal of Business Research, 176. ISSN 1873-7978

Ozdemir, Sena and Wang, YiChuan and Gupta, Suraksha and Sena, Vania and Zhang, Shijie and Zhang, Minhao (2024) Customer analytics and new product performance: The role of contingencies. Technological Forecasting and Social Change, 201. ISSN 0040-1625

Bhattacharya, Saurabh and Gupta, Suraksha (2023) Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers’ uncivil behavior? Journal of Business Research, 165. ISSN 1873-7978

Gupta, Suraksha and Wang, Yichuan and Czinkota, Michael (2023) Reshoring: A Road to Industry 4.0 Transformation. British Journal of Management, 34 (3). ISSN 1467-8551

Ozdemir, Sena and Fernandez de Arroyabe, Juan Carlos and Sena, Vania and Gupta, Suraksha (2023) Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory. Journal of Business Research, 164. ISSN 1873-7978

Foroudi, Pantea and Gupta, Suraksha and Patel, Parth and Batsakis, Georgios and Vaatanen, Juha and Czinkota, Michael (2023) The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock. International Business Review, 32 (2). ISSN 0969-5931

Kanungo, Rama Prasad and Gupta, Suraksha and Patel, Parth and Prikshat, Verma and Liu, Rui (2022) Digital Consumption and Socio-normative Vulnerability. Technological Forecasting & Social Change, 182. ISSN 0040-1625

Gupta, Suraksha and Kanungo, Rama Prasad (2022) Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment. Journal of Business Research, 148. pp. 262-276. ISSN 1873-7978

Yan, Ye and Gupta, Suraksha and Licsandru, Tana Cristina and Schoefer, Klaus (2022) Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.0. Industrial Marketing Management, 104. pp. 136-149. ISSN 1873-2062

Wulandhari, Nur Baiti Ingga and Gölgeci, Ismail and Mishra, Nishikant and Sivarajah, Uthayasankar and Gupta, Suraksha (2022) Exploring the role of social capital mechanisms in cooperative resilience. Journal of Business Research, 143. ISSN 1873-7978

Ai-wan Yen, Dorothy and Cappellini, Benedetta and Yang, Hsiao-Pei (Sophie) and Gupta, Suraksha (2021) Coping with Coping: International Migrants’ Experiences of the Covid-19 Lockdown in the UK. British Journal of Management, 32 (4). ISSN 1467-8551

Liu, Rui and Gupta, Suraksha and Patel, Parth (2021) The application of the principles of responsible AI on social media marketing for digital health. Information Systems Frontiers, 25. ISSN 1572-9419

Joseph, Abraham and Gupta, Suraksha and Wang, YiChuan and Schoefer, Klaus (2021) Corporate Rebranding: An Internal Perspective. Journal of Business Research, 130. ISSN 1873-7978

Singh Kohli, Gurdeep and Yen, Dorothy and Alwi, Sharifah and Gupta, Suraksha (2021) Film or film brand? UK consumers’ engagement with films as brands. British Journal of Management, 32 (2). pp. 369-398. ISSN 1467-8551

Tourky, Marwa and Foroudi, Pantea and Gupta, Suraksha and Shaalan, Ahmed (2021) Conceputlizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal, 24 (2). pp. 113-142. ISSN 1352-2752

Sumrin, Samina and Gupta, Suraksha and Asaad, Yousra and Wang, Yichuan and Bhattacharya, Saurabh and Foroudi, Pantea (2021) Eco-innovation for environment and waste prevention. Journal of Business Research, 122. ISSN 0148-2963

Eng, Teck-Yong and Ozdemir, Sena and Gupta, Suraksha and Kanungo, Rama Prasad (2020) International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability. International Marketing Review, 37 (5). pp. 945-976. ISSN 0265-1335

Sharma, Kavita and Licsandru, Tana Cristina and Gupta, Suraksha and Aggarwal, Swati and Kanungo, Rama (2020) An Investigation into Corporate Trust and its Linkages. Journal of Business Research, 117. pp. 806-824. ISSN 1873-7978

Gupta, Shashwat and Foroudi, Mohammad and Väätänen, Juha and Gupta, Suraksha and Wright, Len Tiu (2020) Nations as brands: Cinema's place in the branding role. Journal of Business Research, 116. ISSN 1873-7978

Gupta, Suraksha and Wright, Len Tiu (2020) Brand-reseller representative relationship for enablement: a research agenda. Qualitative Market Research, 23 (4). pp. 679-695. ISSN 1352-2752

Ozdemir, Sena and Gupta, Suraksha and Foroudi, Pantea and Wright, Len Tiu and Eng, Teck-Yong (2020) Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research, 23 (4). pp. 627-661. ISSN 1758-7646

Foroudi, Pantea and Cuomo, Maria Teresa and Foroudi, Mohammad M. and Katsikeas, Constantine S. and Gupta, Suraksha (2020) Linking identity and heritage with image and a reputation for competition. Journal of Business Research, 113. ISSN 1873-7978

Sivarajah, Uthayasankar and Irani, Zahir and Gupta, Suraksha and Mahroof, Kamran (2020) Role of big data and social media analytics for business to business sustainability: A participatory web context. Industrial Marketing Management, 86. ISSN 1873-2062

Ozdemir, Sena and Zhang, ShiJie and Gupta, Suraksha and Bebek, Gaye (2020) The effects of trust and peer influence on corporate brand-Consumer relationships and consumer loyalty. Journal of Business Research, 117. ISSN 1873-7978

Gupta, Suraksha and Gallear, David and Rudd, John and Foroudi, Pantea (2020) The impact of brand value on brand competitiveness. Journal of Business Research, 112. ISSN 1873-7978

Ozdemir, Sena and Kandemir, Destan and Eng, Teck-Yong and Gupta, Suraksha (2019) Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages. Journal of Business Research, 119. ISSN 1873-7978

Hallier Willi, Christine and Nguyen, Bang and Melewar, T.C. and Gupta, Suraksha and Yu, Xiaoyu (2019) Localization of computer-mediated communication and corporate impression on online communities. Internet Research, 29 (4). pp. 940-969. ISSN 2054-5657

Yu, Qionglei and Foroudi, Pantea and Gupta, Suraksha (2019) Far apart yet close by: Social media and acculturation among international students in the UK. Technological Forecasting and Social Change, 145. pp. 493-502. ISSN 1873-5509

Foroudi, Pantea and Foroudi, Mohamma M. and Nguyen, Bang and Gupta, Suraksha (2019) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research, 22 (3). ISSN 1352-2752

Gupta, Suraksha and Czinkota, Michael and Ozdemir, Sena (2019) Innovation in Sustainability Initiatives through Reverse Channels. Journal of Business-to-Business Marketing, 26 (3-4). ISSN 1547-0628

Hafeez, Khalid and Alghatas, Fathalla M. and Foroudi, Pantea and Nguyen, Bang and Gupta, Suraksha (2019) Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology & People, 32 (2). pp. 405-429. ISSN 1758-5813

Foroudi, Pantea and Yu, Qionglei and Gupta, Suraksha and Foroudi, Mohammad M. (2019) Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change, 138. pp. 218-227. ISSN 1873-5509

Hafeez, Khalid and Foroudi, Pantea and Nguyen, Bang and Gupta, Suraksha and Alghatas, Fathalla (2018) How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology, 37 (7). pp. 714-735. ISSN 1362-3001

Gupta, Suraksha and Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management, 72. pp. 37-47. ISSN 1873-2062

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Research, 89. pp. 462-474. ISSN 1873-7978

Foroudi, Pantea and Gupta, Suraksha and Sivarajah, Uthayasankar and Broderick, Amanda (2017) Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior, 80. pp. 271-282. ISSN 1873-7692

Ramani, Shyama V. and SadreGhazi, Shuan and Gupta, Suraksha (2017) Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector. Technological Forecasting and Social Change, 121. ISSN 1873-5509

Melewar, T.C. and Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 1758-7123

Foroudi, Pantea and Gupta, Suraksha and Nazarian, Alireza and Duda, Marta (2017) Digital technology and marketing management capability: achieving growth in SMEs. Qualitative Market Research: An International Journal, 20 (2). pp. 230-246. ISSN 1758-7646

Gupta, Suraksha (2017) Returns on social development initiatives of MNEs: issues and perspectives. Qualitative Market Research: An International Journal, 20 (2). ISSN 1352-2752

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Melewar, T.C. and Foroudi, Mohammad Mahdi (2016) Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69 (11). ISSN 1873-7978

Gupta, Suraksha (2016) A review of the accidental scholar: SAGE 2014, sage response, Jagish N. Sheth, John Yow, Pro ed. (2014), (ISBN-10: 935150039X ISBN-13: 978-9351500391). Industrial Marketing Management, 56. pp. 190-191. ISSN 1873-2062

Gupta, Suraksha and Malhotra, Naresh K. and Czinkota, Michael and Foroudi, Pantea (2016) The local brand representative in reseller networks. Journal of Business Research, 69 (12). ISSN 1873-7978

Yu, Qionglei and Asaad, Yousra and Yen, Dorothy A. and Gupta, Suraksha (2016) IMO and internal branding outcomes: an employee perspective in UK HE. Studies in Higher Education, 43 (1). pp. 37-56. ISSN 1470-174X

Gupta, Suraksha and Malhotra, Naresh K. and Czinkota, Michael and Foroudi, Pantea (2016) Marketing innovation: A consequence of competitiveness. Journal of Business Research, 69 (12). ISSN 1873-7978

Dennis, Charles and Brakus, J. Joško and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: The role of the evoked experience. Journal of Business Research, 67 (11). ISSN 1873-7978

Gupta, Suraksha and Patel, Parth and De, Arijit (2025) Socially Responsible Business Models for International Brands. World Scientific. ISBN 978-981-98-1491-6 Item not available online.

Gupta, Suraksha and Gupta, Ashish and Kumar, Jitender (2024) Building Resilience in Global Business During Crisis: Perspectives from Emerging Markets. Taylor and Francis, India. ISBN 9781032719863

Gupta, Suraksha and Foroudi, Pantea and Melewar, T.C. and Rahman, Nor Aida Abdul (2024) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Routledge. ISBN 9781032412214

Kanungo, Rama Prasad and Gupta, Suraksha and Hosanoo, Zuberia (2026) A Critique on Unifying Sustainable Finance, Artificial Intelligence and Responsible Investing. In: The Future of Accounting and Finance: Embracing Technology, Digitalisation, Sustainability, Education, and Employability. Springer Nature. ISBN 978-3-032-03943-9

Gupta, Suraksha (2026) AI-Driven Social Responsibility: Marketing Strategies for a Sustainable Future. In: Socially Responsible Business Models for International Brands. World Scientific. ISBN 978-981-98-1492-3 Item availability restricted.

Rahman, Nor Aida Abdul and Melewar, T.C. and Foroudi, Pantea and Gupta, Suraksha (2024) The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector. In: Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Taylor and Francis. ISBN 9781003356882 Item not available online.

Gupta, Suraksha and Liu, Rui (2023) Quantitative research with R programming language used in marketing research. In: Researching and Analysing Business: Research Methods in Practice. Routledge. ISBN 9781003107774 Item not available online.

Gupta, Suraksha (2019) Role of MNEs in building zero waste communities. In: Socially Responsible International Business: Critical Issues and the Way Forward New Horizons in International Business series. Elgar Online, pp. 506-524. ISBN 9781788114110

Mortazavi, Sina and Laine, Igor and Quarshie, Anne and Väätänen, Juha and Gupta, Suraksha (2019) Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review. In: International Business and Emerging Economy Firms. Palgrave Macmillan, pp. 19-47. ISBN 9783030244811

Mortazavi, Sina and Laine, Igor and Teplov, Roman and Väätänen, Juha and Gupta, Suraksha (2019) Fostering Inclusive Innovation in Developing Economies: An Integrative Framework for Multinational Enterprises. In: Globalization and Development: Entrepreneurship, Innovation, Business and Policy Insights from Asia and Africa. Springer, pp. 149-167. ISBN 9783030117658

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