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Items where Author is "Melewar:T.C.::"
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Number of items:
4
.
2024
Gupta, Suraksha
and
Foroudi, Pantea
and
Melewar, T.C.
and
Rahman, Nor Aida Abdul
(2024)
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues.
Routledge. ISBN 9781032412214
2019
Hallier Willi, Christine
and
Nguyen, Bang
and
Melewar, T.C.
and
Gupta, Suraksha
and
Yu, Xiaoyu
(2019)
Localization of computer-mediated communication and corporate impression on online communities.
Internet Research, 29 (4). pp. 940-969. ISSN 2054-5657
2017
Melewar, T.C.
and
Foroudi, Pantea
and
Gupta, Suraksha
and
Kitchen, Philip J.
and
Foroudi, Mohammad M.
(2017)
Integrating identity, strategy and communications for trust, loyalty and commitment.
European Journal of Marketing, 51 (3). pp. 572-604. ISSN 1758-7123
2016
Foroudi, Pantea
and
Jin, Zhongqi
and
Gupta, Suraksha
and
Melewar, T.C.
and
Foroudi, Mohammad Mahdi
(2016)
Influence of innovation capability and customer experience on reputation and loyalty.
Journal of Business Research, 69 (11). ISSN 1873-7978
This list was generated on
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