Items where Author is "Melewar:T.C.::"

Gupta, Suraksha and Foroudi, Pantea and Melewar, T.C. and Rahman, Nor Aida Abdul (2024) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Routledge. ISBN 9781032412214

Hallier Willi, Christine and Nguyen, Bang and Melewar, T.C. and Gupta, Suraksha and Yu, Xiaoyu (2019) Localization of computer-mediated communication and corporate impression on online communities. Internet Research, 29 (4). pp. 940-969. ISSN 2054-5657

Melewar, T.C. and Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 1758-7123

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Melewar, T.C. and Foroudi, Mohammad Mahdi (2016) Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69 (11). ISSN 1873-7978