Items where Author is "Melewar:T.C.::"

Gupta, Suraksha and Foroudi, Pantea and Melewar, T.C. and Rahman, Nor Aida Abdul (2024) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Routledge. ISBN 9781032412214

Rahman, Nor Aida Abdul and Melewar, T.C. and Foroudi, Pantea and Gupta, Suraksha (2024) The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector. In: Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Taylor and Francis. ISBN 9781003356882 Item not available online.

Hallier Willi, Christine and Nguyen, Bang and Melewar, T.C. and Gupta, Suraksha and Yu, Xiaoyu (2019) Localization of computer-mediated communication and corporate impression on online communities. Internet Research, 29 (4). pp. 940-969. ISSN 2054-5657

Melewar, T.C. and Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 1758-7123

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Melewar, T.C. and Foroudi, Mohammad Mahdi (2016) Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69 (11). ISSN 1873-7978