Items where Author is "Liu:Rui::"

Ai-Shafei, Mohamed and Gupta, Suraksha and Shin, Matthew M and Yan, Ye and Liu, Rui (2025) Integrated Learning with AI Enabled Interactions with Customers by Fashion Retailers. Corporate Reputation Review, 29. pp. 61-78. ISSN 1363-3589

Kanungo, Rama Prasad and Gupta, Suraksha and Liu, Rui (2024) Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation. Journal of Business Research, 182. ISSN 0148-2963

Gupta, Suraksha and Liu, Rui (2023) Quantitative research with R programming language used in marketing research. In: Researching and Analysing Business: Research Methods in Practice. Routledge. ISBN 9781003107774 Item not available online.

Kanungo, Rama Prasad and Gupta, Suraksha and Patel, Parth and Prikshat, Verma and Liu, Rui (2022) Digital Consumption and Socio-normative Vulnerability. Technological Forecasting & Social Change, 182. ISSN 0040-1625

Liu, Rui and Gupta, Suraksha and Patel, Parth (2021) The application of the principles of responsible AI on social media marketing for digital health. Information Systems Frontiers, 25. ISSN 1572-9419