Items where Author is "Patel:Parth::"

Verma, Prikshat and Gupta, Suraksha and Patel, Parth (2026) The Role of Pro-environmental Self-Identity and Green Stigma in Environmentally Friendly Consumption Behavior: A Moderated Mediation Model. Global Business and Organizational Excellence. ISSN 1932-2062

Gupta, Suraksha and Patel, Parth and De, Arijit (2025) Socially Responsible Business Models for International Brands. World Scientific. ISBN 978-981-98-1491-6 Item not available online.

Gupta, Suraksha and Wang, YiChuan and Patel, Parth and Czinkota, Michael (2025) Navigating the future of AI in marketing: AI integration across borders, ethical considerations, and policy implications. International Journal of Information Management, 82. ISSN 0268-4012 Item availability restricted.

Gupta, Suraksha and Verma, Prikshat and Patel, Parth and Kanungo, Rama (2024) Guest editorial: Leadership strategies for sustaining business success in the post-pandemic era. Journal of Asia Business Studies, 18 (5). ISSN 1558-7894

Gupta, Suraksha and Verma, Prikshat and Patel, Parth and Kanungo, Rama Prasad (2024) Leadership strategies for sustaining business success in the post-pandemic era. Journal of Asia Business Studies, 18 (5). ISSN 1558-7894

Gupta, Suraksha and Verma, Prikshat and Patel, Parth (2024) Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism. Journal of Business Ethics, 191. pp. 697-711. ISSN 1573-0697

Hosanoo, Zuberia and Patel, Parth and Prikshat, Verma and Kanungo, Rama Prasad and Gupta, Suraksha (2024) Focal firms and interorganisational relationships in small economies: Towards a multi-level theoretical framework for enhancing value co-creation and performance. Journal of International Management, 30 (3). ISSN 1873-0620

Foroudi, Pantea and Gupta, Suraksha and Patel, Parth and Batsakis, Georgios and Vaatanen, Juha and Czinkota, Michael (2023) The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock. International Business Review, 32 (2). ISSN 0969-5931

Kanungo, Rama Prasad and Gupta, Suraksha and Patel, Parth and Prikshat, Verma and Liu, Rui (2022) Digital Consumption and Socio-normative Vulnerability. Technological Forecasting & Social Change, 182. ISSN 0040-1625

Liu, Rui and Gupta, Suraksha and Patel, Parth (2021) The application of the principles of responsible AI on social media marketing for digital health. Information Systems Frontiers, 25. ISSN 1572-9419