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Items where Author is "Gupta:Suraksha::"

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Number of items: 30.

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Gupta, Suraksha (2024) Leadership Strategies for Sustaining Business Success in the Post-Pandemic Era. Journal of Asia Business Studies. ISSN 1558-7894

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Shamin, Nida and Gupta, Suraksha and Shin, Matthew Minsuk (2024) Evaluating user engagement via Metaverse environment through immersive experience for travel and tourism websites. International Journal of Contemporary Hospitality Management. ISSN 0959-6119

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Kanungo, Rama Prasad and Gupta, Suraksha and Liu, Rui (2024) Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation. Journal of Business Research, 182. ISSN 0148-2963

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Yannapoulou, Natalia and Chandraspath, Koblarp and Gupta, Suraksha and Liu, Martin (2024) How disinformation affects sales: Examining the advertising campaign of a socially responsible Brand. Journal of Business Research. ISSN 1873-7978

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Gupta, Suraksha and Verma, Prikshat and Patel, Parth (2024) Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism. Journal of Business Ethics, 191. pp. 697-711. ISSN 1573-0697

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Gupta, Suraksha and Gupta, Ashish and Kumar, Jitender (2024) Building Resilience in Global Business During Crisis: Perspectives from Emerging Markets. Taylor and Francis, India. ISBN 9781032719863

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Hosanoo, Zuberia and Patel, Parth and Prikshat, Verma and Kanungo, Rama Prasad and Gupta, Suraksha (2024) Focal firms and interorganisational relationships in small economies: Towards a multi-level theoretical framework for enhancing value co-creation and performance. Journal of International Management, 30 (3). ISSN 1873-0620

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Gupta, Suraksha and Foroudi, Pantea and Melewar, T.C. and Rahman, Nor Aida Abdul (2024) Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. Routledge. ISBN 9781032412214

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Ma, Rui and Mao, Di and Cao, Dongmei and Luo, Shuai and Gupta, Suraksha and Wang, Yichuan (2024) From vineyard to table: Uncovering wine quality for sales management through machine learning. Journal of Business Research, 176. ISSN 1873-7978

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Ozdemir, Sena and Wang, YiChuan and Gupta, Suraksha and Sena, Vania and Zhang, Shijie and Zhang, Minhao (2024) Customer analytics and new product performance: The role of contingencies. Technological Forecasting and Social Change, 201. ISSN 0040-1625

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Bhattacharya, Saurabh and Gupta, Suraksha (2023) Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers’ uncivil behavior? Journal of Business Research, 165. ISSN 1873-7978

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Gupta, Suraksha and Wang, Yichuan and Czinkota, Michael (2023) Reshoring: A Road to Industry 4.0 Transformation. British Journal of Management, 34 (3). ISSN 1467-8551

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Foroudi, Pantea and Gupta, Suraksha and Patel, Parth and Batsakis, Georgios and Vaatanen, Juha and Czinkota, Michael (2023) The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock. International Business Review, 32 (2). ISSN 0969-5931

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Kanungo, Rama Prasad and Gupta, Suraksha and Patel, Parth and Prikshat, Verma and Liu, Rui (2022) Digital Consumption and Socio-normative Vulnerability. Technological Forecasting & Social Change, 182. ISSN 0040-1625

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Gupta, Suraksha and Kanungo, Rama Prasad (2022) Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment. Journal of Business Research, 148. pp. 262-276. ISSN 1873-7978

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Yan, Ye and Gupta, Suraksha and Licsandru, Tana Cristina and Schoefer, Klaus (2022) Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.0. Industrial Marketing Management, 104. pp. 136-149. ISSN 1873-2062

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Wulandhari, Nur Baiti Ingga and Gölgeci, Ismail and Mishra, Nishikant and Sivarajah, Uthayasankar and Gupta, Suraksha (2022) Exploring the role of social capital mechanisms in cooperative resilience. Journal of Business Research, 143. ISSN 1873-7978

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Ai-wan Yen, Dorothy and Cappellini, Benedetta and Yang, Hsiao-Pei (Sophie) and Gupta, Suraksha (2021) Coping with Coping: International Migrants’ Experiences of the Covid-19 Lockdown in the UK. British Journal of Management, 32 (4). ISSN 1467-8551

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Joseph, Abraham and Gupta, Suraksha and Wang, YiChuan and Schoefer, Klaus (2021) Corporate Rebranding: An Internal Perspective. Journal of Business Research, 130. ISSN 1873-7978

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Singh Kohli, Gurdeep and Yen, Dorothy and Alwi, Sharifah and Gupta, Suraksha (2021) Film or film brand? UK consumers’ engagement with films as brands. British Journal of Management, 32 (2). pp. 369-398. ISSN 1467-8551

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Tourky, Marwa and Foroudi, Pantea and Gupta, Suraksha and Shaalan, Ahmed (2021) Conceputlizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal, 24 (2). pp. 113-142. ISSN 1352-2752

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Sumrin, Samina and Gupta, Suraksha and Asaad, Yousra and Wang, Yichuan and Bhattacharya, Saurabh and Pantea Foroudi, Pantea (2021) Eco-innovation for environment and waste prevention. Journal of Business Research, 122. ISSN 0148-2963

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Eng, Teck-Yong and Ozdemir, Sena and Gupta, Suraksha and Kanungo, Rama Prasad (2020) International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability. International Marketing Review, 37 (5). pp. 945-976. ISSN 0265-1335

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Sharma, Kavita and Licsandru, Tana Cristina and Gupta, Suraksha and Aggarwal, Swati and Kanungo, Rama (2020) An Investigation into Corporate Trust and its Linkages. Journal of Business Research, 117. pp. 806-824. ISSN 1873-7978

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Gupta, Shashwat and M. Foroudi, Mohammad and Väätänen, Juha and Gupta, Suraksha and Wright, Len Tiu (2020) Nations as brands: Cinema's place in the branding role. Journal of Business Research, 116. ISSN 1873-7978

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Gupta, Suraksha and Wright, Len Tiu (2020) Brand-reseller representative relationship for enablement: a research agenda. Qualitative Market Research, 23 (4). pp. 679-695. ISSN 1352-2752

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Ozdemir, Sena and Gupta, Suraksha and Foroudi, Pantea and Wright, Len Tiu and Eng, Teck-Yong (2020) Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research, 23 (4). pp. 627-661. ISSN 1758-7646

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Sivarajah, Uthayasankar and Irani, Zahir and Gupta, Suraksha and Mahroof, Kamran (2020) Role of big data and social media analytics for business to business sustainability: A participatory web context. Industrial Marketing Management, 86. ISSN 1873-2062

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Ozdemir, Sena and Zhang, ShiJie and Gupta, Suraksha and Bebek, Gaye (2020) The effects of trust and peer influence on corporate brand-Consumer relationships and consumer loyalty. Journal of Business Research, 117. ISSN 1873-7978

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Gupta, Suraksha and Gallear, David and Rudd, John and Foroudi, Pantea (2020) The impact of brand value on brand competitiveness. Journal of Business Research, 112. ISSN 1873-7978

This list was generated on Wed Apr 16 16:39:54 2025 BST.

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