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Gupta, Suraksha and Shahpar, Abdollahi and Lisa, Chatterson and Matthew, Drinkwater (2026) Chapter 11 Storytelling with Transmedia for Immersive Brand Experience. In: The Three Hs: Hotels, Hospitality and Holidays Strategies for Successful Place Brands in the Post-Pandemic “New Normal”. De gruyter brill, UK, pp. 243-260.
| Type of Research: | Book Section |
|---|---|
| Creators: | Gupta, Suraksha and Shahpar, Abdollahi and Lisa, Chatterson and Matthew, Drinkwater |
| Description: | Technology-enabled outreach amplifies brand and place branding by scaling stories rapidly and letting audiences experience them through transmedia touchpoints. Im-mersive platforms turn simple messages into lived encounters, helping stakeholders internalise offered values. Transmedia worlds invite stakeholders to participate and co-innovate, making it a powerful creative strategy for brands and places globally. Key points: Brand narrative, storytelling, transmedia, immersive experience, brand |
| Official Website: | https://www.degruyterbrill.com/document/doi/10.1515/9783111593814-014/html |
| Publisher/Broadcaster/Company: | De gruyter brill |
| Your affiliations with UAL: | Colleges > London College of Fashion |
| Date: | 1 August 2026 |
| Digital Object Identifier: | 10.1515/9783111593814-014 |
| Date Deposited: | 06 Oct 2026 12:55 |
| Last Modified: | 06 Oct 2026 12:55 |
| Item ID: | 27904 |
| URI: | https://ualresearchonline.arts.ac.uk/id/eprint/27904 |
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