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Items where Author is "Singh Kohli:Gurdeep::"
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2021
Number of items:
1
.
2021
Singh Kohli, Gurdeep
and
Yen, Dorothy
and
Alwi, Sharifah
and
Gupta, Suraksha
(2021)
Film or film brand? UK consumers’ engagement with films as brands.
British Journal of Management, 32 (2). pp. 369-398. ISSN 1467-8551
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