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Items where Author is "Yen:Dorothy::"

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Jump to: 2021 | 2018
Number of items: 2.

2021

  • file
Singh Kohli, Gurdeep and Yen, Dorothy and Alwi, Sharifah and Gupta, Suraksha (2021) Film or film brand? UK consumers’ engagement with films as brands. British Journal of Management, 32 (2). pp. 369-398. ISSN 1467-8551

2018

  • file
Gupta, Suraksha and Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management, 72. pp. 37-47. ISSN 1873-2062

This list was generated on Tue Nov 3 00:11:08 2026 GMT.

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