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Items where Author is "Yen:Dorothy::"

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Number of items: 2.

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Gupta, Suraksha and Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management, 72. pp. 37-47. ISSN 1873-2062

S

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Singh Kohli, Gurdeep and Yen, Dorothy and Alwi, Sharifah and Gupta, Suraksha (2021) Film or film brand? UK consumers’ engagement with films as brands. British Journal of Management, 32 (2). pp. 369-398. ISSN 1467-8551

This list was generated on Sun Apr 20 10:11:18 2025 BST.

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