Scheduled Maintenance

UAL Research Online is undergoing maintenance from 29 October to 4 November, and you will be unable to log in and deposit work during this time. For further information, please email ualresearchonline@arts.ac.uk

Items where Author is "Yen:Dorothy::"

Browse by:
Creator
Subject
College
UAL Research Centre
Research type
Year
File format

Up a level

Group by: Date | Creators | Type of Research | No Grouping

Jump to: Article

Number of items: 2.

Article

Singh Kohli, Gurdeep and Yen, Dorothy and Alwi, Sharifah and Gupta, Suraksha (2021) Film or film brand? UK consumers’ engagement with films as brands. British Journal of Management, 32 (2). pp. 369-398. ISSN 1467-8551

Gupta, Suraksha and Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management, 72. pp. 37-47. ISSN 1873-2062

This list was generated on Tue Nov 3 00:11:08 2026 GMT.