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Items where Author is "Yen:Dorothy::"
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2
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Article
Singh Kohli, Gurdeep
and
Yen, Dorothy
and
Alwi, Sharifah
and
Gupta, Suraksha
(2021)
Film or film brand? UK consumers’ engagement with films as brands.
British Journal of Management, 32 (2). pp. 369-398. ISSN 1467-8551
Gupta, Suraksha
and
Foroudi, Pantea
and
Yen, Dorothy
(2018)
Investigating relationship types for creating brand value for resellers.
Industrial Marketing Management, 72. pp. 37-47. ISSN 1873-2062
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