Items where Author is "Ozdemir:Sena::"

Ozdemir, Sena and Gupta, Suraksha and Gaye, Bebek and Deep, Verma S and Matthew, Shin S (2026) Decentralization Through Capabilities in Human Centred Technology and Engaging social Media Content: Implications for Social Inclusion. Technological Forecasting and Social Change, 227. ISSN 1873-5509 Item availability restricted.

Gupta, Suraksha and Yan, Chaonan and Wang, YiChuan and Zhang, Minhao and Ozdemir, Sena and Koufopoulos, Dimitrios (2025) What makes local retailers commit to multinational brands: Evidence from multinational brand-retailer dyads in emerging markets. Industrial Marketing Management, 129. pp. 134-150. ISSN 1873-2062 Item availability restricted.

Ozdemir, Sena and Wang, YiChuan and Gupta, Suraksha and Sena, Vania and Zhang, Shijie and Zhang, Minhao (2024) Customer analytics and new product performance: The role of contingencies. Technological Forecasting and Social Change, 201. ISSN 0040-1625

Ozdemir, Sena and Fernandez de Arroyabe, Juan Carlos and Sena, Vania and Gupta, Suraksha (2023) Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory. Journal of Business Research, 164. ISSN 1873-7978

Eng, Teck-Yong and Ozdemir, Sena and Gupta, Suraksha and Kanungo, Rama Prasad (2020) International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability. International Marketing Review, 37 (5). pp. 945-976. ISSN 0265-1335

Ozdemir, Sena and Gupta, Suraksha and Foroudi, Pantea and Wright, Len Tiu and Eng, Teck-Yong (2020) Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research, 23 (4). pp. 627-661. ISSN 1758-7646

Ozdemir, Sena and Zhang, ShiJie and Gupta, Suraksha and Bebek, Gaye (2020) The effects of trust and peer influence on corporate brand-Consumer relationships and consumer loyalty. Journal of Business Research, 117. ISSN 1873-7978

Ozdemir, Sena and Kandemir, Destan and Eng, Teck-Yong and Gupta, Suraksha (2019) Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages. Journal of Business Research, 119. ISSN 1873-7978

Gupta, Suraksha and Czinkota, Michael and Ozdemir, Sena (2019) Innovation in Sustainability Initiatives through Reverse Channels. Journal of Business-to-Business Marketing, 26 (3-4). ISSN 1547-0628