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Items where Author is "Wright:Len Tiu::"

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Jump to: 2020

Number of items: 3.

2020

Gupta, Shashwat and Foroudi, Mohammad and Väätänen, Juha and Gupta, Suraksha and Wright, Len Tiu (2020) Nations as brands: Cinema's place in the branding role. Journal of Business Research, 116. ISSN 1873-7978

Gupta, Suraksha and Wright, Len Tiu (2020) Brand-reseller representative relationship for enablement: a research agenda. Qualitative Market Research, 23 (4). pp. 679-695. ISSN 1352-2752

Ozdemir, Sena and Gupta, Suraksha and Foroudi, Pantea and Wright, Len Tiu and Eng, Teck-Yong (2020) Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research, 23 (4). pp. 627-661. ISSN 1758-7646

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