Items where Author is "Ozdemir:Sena::"

Ozdemir, Sena and Wang, YiChuan and Gupta, Suraksha and Sena, Vania and Zhang, Shijie and Zhang, Minhao (2024) Customer analytics and new product performance: The role of contingencies. Technological Forecasting and Social Change, 201. ISSN 0040-1625

Eng, Teck-Yong and Ozdemir, Sena and Gupta, Suraksha and Kanungo, Rama Prasad (2020) International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability. International Marketing Review, 37 (5). pp. 945-976. ISSN 0265-1335

Ozdemir, Sena and Gupta, Suraksha and Foroudi, Pantea and Wright, Len Tiu and Eng, Teck-Yong (2020) Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research, 23 (4). pp. 627-661. ISSN 1758-7646

Ozdemir, Sena and Zhang, ShiJie and Gupta, Suraksha and Bebek, Gaye (2020) The effects of trust and peer influence on corporate brand-Consumer relationships and consumer loyalty. Journal of Business Research, 117. ISSN 1873-7978

Ozdemir, Sena and Kandemir, Destan and Eng, Teck-Yong and Gupta, Suraksha (2019) Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages. Journal of Business Research, 119. ISSN 1873-7978

Gupta, Suraksha and Czinkota, Michael and Ozdemir, Sena (2019) Innovation in Sustainability Initiatives through Reverse Channels. Journal of Business-to-Business Marketing, 26 (3-4). ISSN 1547-0628