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Items where Author is "Schoefer:Klaus::"
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2022
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2021
Number of items:
2
.
2022
Yan, Ye
and
Gupta, Suraksha
and
Licsandru, Tana Cristina
and
Schoefer, Klaus
(2022)
Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.0.
Industrial Marketing Management, 104. pp. 136-149. ISSN 1873-2062
2021
Joseph, Abraham
and
Gupta, Suraksha
and
Wang, YiChuan
and
Schoefer, Klaus
(2021)
Corporate Rebranding: An Internal Perspective.
Journal of Business Research, 130. ISSN 1873-7978
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