Gupta, Suraksha and Abdollahi, Shahpar and Mahmudur, Mohammad and Shin, Matthew Minsuk and Yearanoor, Khan (2026) Green AI: Application of Large Language Models in an Immersive Environment with Human-in-the-Loop (HITL) for Corporate Reputation. In: De Gruyter Handbook of Corporate Reputation Management: Revitalising the Field for Research and Practice. De gruyter Brill, UK, pp. 187-202.
| Type of Research: | Book Section |
|---|---|
| Creators: | Gupta, Suraksha and Abdollahi, Shahpar and Mahmudur, Mohammad and Shin, Matthew Minsuk and Yearanoor, Khan |
| Description: | Artificial intelligence (AI), as a transformative technological innovation, offers solutions to sustainability challenges and strengthens corporate reputation by forecasting that aids decision-making. Large language models (LLMs) with Humans-in-the-loop can identify inefficiencies, shortages, and alternatives to control overproduction and waste with efficient decision-making with insights, contextual judgment, and ethical accountability with oversight in a complex system. |
| Official Website: | https://www.degruyterbrill.com/document/doi/10.1515/9783111478012-011/html#MLA |
| Publisher/Broadcaster/Company: | De gruyter Brill |
| Your affiliations with UAL: | Colleges > London College of Communication Colleges > London College of Fashion |
| Date: | 19 August 2026 |
| Date Deposited: | 06 Oct 2026 14:00 |
| Last Modified: | 06 Oct 2026 14:00 |
| Item ID: | 27905 |
| URI: | https://ualresearchonline.arts.ac.uk/id/eprint/27905 |
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