Shared talent: an exploration of the potential of the 'Shared Talent' collaborative and hands on educational experience for enhanced learning around sustainability in fashion practice

Shared Talent is a fashion for sustainability framework, developed by Dilys Williams to facilitate a means for fashion designers to exchange expertise with other protagonists across the supply chain, transcending traditional divisions, be they linguistic, geographic, or discipline based.

In 2009, Shared Talent India brought together a diverse group of like-minded designers to share their ideas about fashion, challenge their motivations as designers, and question how they create collections. Equipped with research carried out through Shared Talent 1 and 2, and geographically specific research in a number of locations across India, their collaborative concepts were realised with beautiful results.

Through partnership between Defra’s led Sustainable Clothing Roadmap and the Indian Government under the UK:India Sustainable Development Dialogue, Shared Talent India explored and shared knowledge on sustainable design practice with established and emerging designers, makers and NGOs. Participants included twelve designers, based both in the UK and India, suppliers and communities of Indian textile producers, buyers and undergraduates from London College of Fashion, Pearl Academy of Fashion Delhi, and Amsterdam Fashion Institute. The research outcomes aim to innovate towards improved ecological, ethical and cultural criteria in selecting and creating collections, and a means to connect designers and buyers to more sustainable textiles in India.

Outputs are available as an open-source online resource to help fashion designers, researchers, students, entrepreneurs and businesses to establish strategies for sourcing sustainability from India; the resource is a culmination of the collaboration and includes contribution by key project team members, project managed by Alex McIntosh and led by Dilys Williams.

This paper was originally presented at the LeNS Conference: Sustainability in Design NOW!, 29/09/10 – 01/10/10, Bangalore, India.

LeNS project funded by the Asia Link Programme,
EuropeAid, European Commission

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