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UAL Research Online

RFID acceptance amongst customers: A cross-cultural framework based on Hofstede

Vecchi, Alessandra and Brennan, Louis and Theotokis, Aristeidis (2011) RFID acceptance amongst customers: A cross-cultural framework based on Hofstede. International Journal of Electronic Customer Relations Management, 4 (3). pp. 228-251.

Type of Research: Article
Creators: Vecchi, Alessandra and Brennan, Louis and Theotokis, Aristeidis

Cultural variations across countries are considered a major factor affecting customers' readiness to adopt, willingness to use, or evaluation of technology. Relevant contributions from marketing studies, computer science and international business are integrated into the literature of cross-cultural management and technology acceptance, and a conceptual model is developed. Drawing on a broader research project on RFID aimed at supporting intelligent business networking and innovative customer services, the development of the framework is informed by the authors' work in the preparation of a RFID based application at several established grocery retailers for short life products in Ireland and in Greece. From the findings of our exploratory study it emerges that low individualism and high uncertainty avoidance are conducive to greater customers' acceptance of new service technologies. Managerial implications and directions for future research are discussed.

Official Website: http://www.inderscience.com/search/index.php?mainAction=search&action=record&rec_id=35964&prevQuery=&ps=10&m=or
Keywords/subjects not otherwise listed: technology acceptance; RFID; radio frequency identification; Geert Hofstede; cross-cultural frameworks; cultural variations; customer behaviour; marketing; computer science; international business; intelligent business networking; innovation; customer services; retail industry; grocery retailers; grocers; food retailing; shops; short life products; Ireland; Greece; low individualism; high uncertainty; new technology; service technologies; managerial implications; culture; customer relationship management; e-CRM; electronic CRM.
Your affiliations with UAL: Colleges > London College of Fashion
Date: 2011
Digital Object Identifier: 10.1504/IJECRM.2010.035964
Related Websites: http://www.inderscience.com/search/index.php?mainAction=search&action=record&rec_id=35964&prevQuery=&ps=10&m=or
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Projects or Series: Research Outputs Review (April 2010 - April 2011)
Date Deposited: 19 Jan 2012 14:02
Last Modified: 30 Jan 2014 13:34
Item ID: 3361
URI: https://ualresearchonline.arts.ac.uk/id/eprint/3361

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