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UAL Research Online

Customers’ acceptance of new service technologies: The case of RFID

Vecchi, Alessandra and Brennan, Louis and Wickham, James (2010) Customers’ acceptance of new service technologies: The case of RFID. In: Handbook on Business Information Systems. World Scientific Publishing Co, Hackensack, New Jersey, pp. 431-455. ISBN 9789812836052

Type of Research: Book Section
Creators: Vecchi, Alessandra and Brennan, Louis and Wickham, James

Cultural variations across countries are considered a major factor affecting customers' readiness to adopt, use, and evaluate technology. Relevant contributions from marketing studies, computer science, and international business are integrated into the literature of cross-cultural management and technology acceptance, and a conceptual model is developed. Drawing on a broader research project on radio frequency identification (RFID) aimed at supporting intelligent business networking and innovative customer services, the development of the framework is informed by the authors' work in the preparation of an RFID-based application at several established grocery retailers for short-life products in Ireland and in Greece. From the findings of our exploratory study, it emerges that low uncertainty avoidance, low institutional collectivism, high in-group collectivism, high gender egalitarianism, and low humane orientation are conducive to greater customers' acceptance of new service technologies. Managerial implications and directions for future research are discussed.

Official Website: http://ebooks.worldscinet.com/ISBN/9789812836069/9789812836069_0018.html
Keywords/subjects not otherwise listed: Consumer's Acceptance, GLOBE, Culture, RFID
Publisher/Broadcaster/Company: World Scientific Publishing Co
Your affiliations with UAL: Colleges > London College of Fashion
Date: 2010
Related Websites: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1616457, http://www.worldscibooks.com/business/7072.html
Related Websites:
Projects or Series: Research Outputs Review (April 2010 - April 2011)
Date Deposited: 19 Jan 2012 14:02
Last Modified: 08 Feb 2012 11:31
Item ID: 3380
URI: https://ualresearchonline.arts.ac.uk/id/eprint/3380

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