Incorporating heritage, creativity and cross curricular collaboration to foster holistic understanding of brand development from concept to consumer

I have always been interested in the relationship between the management of product ranges and their presentation at the consumer interface. My book, Retail Product Management: Buying and Merchandising, now in its second edition, reflects this area of investigation with its coverage extending across range selection, supplier management, retail design and visual merchandising. I have recently been involved in a collaborative exploratory research project that investigated retail branding activities in a 3D virtual environment. I am also interested in the growing need for fashion retailers to include ethical considerations in their product management decisions in response to consumer concerns.

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