The management of creativity in a high street British fashion brand: a case study of Topshop

Fashion is a phenomenon that crosses cultural and social contexts and, nowadays, it is a truly global economic activity. Human beings need something new: it is at the same time an outer stimulus and an inner will to move forward, to make things happen and to be dazzled. Only the human being can create and needs fashion.

Creativity and innovation have always been present since the birth of fashion and intersect several sectors of activity: industries, handicraft and services. Due to its global relevance, it is important to invite researchers and professionals to meet and exchange their knowledge and experience on the field of Fashion.

CEPESE, Centre of Research on Economics, Population and Society, promotes the 1st International Conference on Fashion, in Portugal, dedicated to the subject: Global Fashion: Innovative and Creative Contexts.

In this congress, fashion is approached in a multidisciplinary way, aiming to address four major themes, from social sciences and humanities: The Business of Fashion, Culture and Fashion, Architecture, Design, Art and Fashion, Fashion in History and Literature.