Visual research methods in fashion

The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market.

Contents:

Introduction
Purpose of the book
Who is this book for?
How to use this book
Overview of chapters
Chapter 1 Strategies for Information Seeking
Chapter 2 Sources of Inspiration
Chapter 3 Colour theory and practice
Chapter 4 Textiles and Trimmings
Chapter 5 Trends and Forecasting
Chapter 6 Concept Development
Chapter 7 Traditional Research Tools and Techniques
Chapter 8 Web and Technology Based Research Tools
Chapter 9 Visual Research for Presentation
Glossary
Contacts

• http://www.amazon.co.uk/Visual-Research-...
• http://www.juliagaimster.co.uk