SHOWstudio: Fashion Revolution

Established in November 2000, SHOWstudio’s innovative and ground-breaking projects have defined the manner in which fashion is presented via the Internet. SHOWstudio has pioneered fashion film and is now recognised as the leading force behind this new medium, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. SHOWstudio: Fashion Revolution staged at London's Somerset House in Autumn 2009, was a retrospective of SHOWstudio’s nine years of online innovation, invention and creation.

Showcasing a retrospective of SHOWstudio’s groundbreaking projects around the three central themes of ‘Process’, ‘Performance’ and ‘Participation’, the exhibition continued in the tradition of innovation and invention giving a unique insight into the world of fashion. Highlights included SHOWstudio’s most significant collaborations with creatives including Alexander McQueen, Peter Saville, Liberty Ross, Heston Blumenthal, Gareth Pugh, Simon Foxton, and Julie Verhoeven, a live photographic studio, and a programme of screenings of new fashion films specially commissioned by SHOWstudio.

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