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Nobbs, Karinna and McColl, Julie (2012) A conceptual taxonomy of fashion visual merchandising attributes. In: KAMS Global Marketing Conference, July 19th-22nd, 2012, COEX, Seoul, Republic of Korea.
| Type of Research: | Conference, Symposium or Workshop Item |
|---|---|
| Creators: | Nobbs, Karinna and McColl, Julie |
| Description: | Aesthetics are key to the consumption process (Martineau 1958; Kotler 1973; Mills and Paul 1988; Lea-Greenwood 1999; Davis and Ward 2005). Research in the VM field is developed but dated and is limited in its specificity to fashion (Lea-Greenwood 1998). This study aims to synthesise the literature creating a conceptual framework of VM attributes. |
| Official Website: | http://www.kamsconference.org/2012/ |
| Additional Information (Publicly available): | Access to this article is restricted for copyright reasons. For further information, please contact UAL Research Online. |
| Keywords/subjects not otherwise listed: | Visual merchandising, fashion, retail, store image, positioning |
| Your affiliations with UAL: | Colleges > London College of Fashion |
| Date: | 19 July 2012 |
| Event Location: | COEX, Seoul, Republic of Korea |
| Date Deposited: | 14 Jan 2014 17:32 |
| Last Modified: | 04 Sep 2015 21:19 |
| Item ID: | 6014 |
| URI: | https://ualresearchonline.arts.ac.uk/id/eprint/6014 |
| Licence: | No Licence |
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