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UAL Research Online

A conceptual taxonomy of fashion visual merchandising attributes

Nobbs, Karinna and McColl, Julie (2012) A conceptual taxonomy of fashion visual merchandising attributes. In: KAMS Global Marketing Conference, July 19th-22nd, 2012, COEX, Seoul, Republic of Korea.

Type of Research: Conference, Symposium or Workshop Item
Creators: Nobbs, Karinna and McColl, Julie

Aesthetics are key to the consumption process (Martineau 1958; Kotler 1973; Mills and Paul 1988; Lea-Greenwood 1999; Davis and Ward 2005). Research in the VM field is developed but dated and is limited in its specificity to fashion (Lea-Greenwood 1998). This study aims to synthesise the literature creating a conceptual framework of VM attributes.

Official Website: http://www.kamsconference.org/2012/
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Keywords/subjects not otherwise listed: Visual merchandising, fashion, retail, store image, positioning
Your affiliations with UAL: Colleges > London College of Fashion
Date: 19 July 2012
Event Location: COEX, Seoul, Republic of Korea
Date Deposited: 14 Jan 2014 17:32
Last Modified: 04 Sep 2015 21:19
Item ID: 6014
URI: https://ualresearchonline.arts.ac.uk/id/eprint/6014

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