A conceptual taxonomy of fashion visual merchandising attributes

Aesthetics are key to the consumption process (Martineau 1958; Kotler 1973; Mills and Paul 1988; Lea-Greenwood 1999; Davis and Ward 2005). Research in the VM field is developed but dated and is limited in its specificity to fashion (Lea-Greenwood 1998). This study aims to synthesise the literature creating a conceptual framework of VM attributes.

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