Costume or Dress? The Use of Clothing in the Gay Pornography of Jim French's Colt Studio

It would seem that one of the intentions of the viewer of gay pornography would be to see the sexual engagement of the participants (and perhaps the “money shot”) with a focus upon the gymnastics and writhing of bodies that constitute the practice and representation of sexual activity within the film. However, before nudity or nakedness is presented the “characters” are dressed. Using the films and photography of Colt Studio and its founder Jim French from the period 1967–81 as a focus this article explores the ways in which the “characters” are constructed through their clothing and costuming. It will address the ways in which these “icons” of masculinity that had developed in the pre-liberation physique magazines and stag films reflected the prototypes, archetypes, and stereotypes of post-liberation gay identity and dressed appearance in the fifteen years following the Stonewall riots and gay liberation. Colt Studio was famed for its particular presentation of hypermasculine images and a “stable” of masculine actors that included Clone superstar Al Parker. This article will offer an analysis of the use of particular items of clothing and the iconic styles of leatherman, motorcycle cop, and gay clone in Colt’s output of this period.