A reassessment of the category management concept for strategic fashion merchandise planning

Varley, Rosemary (2013) A reassessment of the category management concept for strategic fashion merchandise planning. In: 17th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD), 3-5 July 2013, University of Valencia.

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Abstract (104kB)

Type of Research:	Conference, Symposium or Workshop Item
Creators:	Varley, Rosemary
Description:	This conceptual conference paper proposes that the adoption of category roles is a useful concept when considering strategic aspects of fashion merchandise planning, but the development of category roles for fashion needs to use branding concepts in order to make them meaningful.
Official Website:	http://congresos.adeituv.es/eaercd2013/
Publisher/Broadcaster/Company:	EAERCD Conference Proceedings
Your affiliations with UAL:	Colleges > London College of Fashion
Date:	July 2013
Event Location:	University of Valencia
Date Deposited:	17 Jul 2014 16:16
Last Modified:	04 Sep 2015 21:38
Item ID:	6790
URI:	https://ualresearchonline.arts.ac.uk/id/eprint/6790

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