Applying Technology Adoption Models to UK High-End SMEs

High-End London based fashion SME working environments are radically different from those that were used to formulate theoretical models explaining technology adoption. Such models are reviewed and attempts at their adaptation to a fashion context are discussed. Finally adaptations are proposed for the specific context of High-End SMEs and tested against initial results of a survey of the viewpoints on technology, its usage and the general practices of such businesses. Early results indicate High-End fashion SMEs may be motivated more strongly by cost and perceived usefulness than by social considerations around technology.