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UAL Research Online

Information visualization to support management decisions

Al-Kassab, Jasser and Ouertani, Zied M. and Schiuma, Giovanni and Neely, Andy (2014) Information visualization to support management decisions. International Journal of Information Technology & Decision Making, 13 (2). pp. 407-428. ISSN 0219-6220

Type of Research: Article
Creators: Al-Kassab, Jasser and Ouertani, Zied M. and Schiuma, Giovanni and Neely, Andy

Information visualization can accelerate perception, provide insight and control, and harness this flood of valuable data to gain a competitive advantage in making business decisions. Although such a statement seems to be obvious, there is a lack in the literature of practical evidence of the benefit of information visualization. The main contribution of this paper is to illustrate how, for a major European apparel retailer, the visualization of performance information plays a critical role in improving business decisions and in extracting insights from RFID-based performance measures. In this paper, we identify – based on a literature review – three fundamental managerial functions of information visualization, namely as: a communication medium, a knowledge management means, and a decision-support instrument. Then, we provide – based on real industrial case evidence – how information visualization supports business decision-making. Several examples are provided to evidence the benefit of information visualization through its three identified managerial functions. We find that – depending on the way performance information is shaped, communicated, and made interactive – it not only helps decision-making, but also offers a means of knowledge creation, as well as an appropriate communication channel.

Official Website: http://www.worldscientific.com/doi/abs/10.1142/S0219622014500497?queryID=60%2F43947
Keywords/subjects not otherwise listed: information visualization; management decisions; RFID; performance measurement; retail industry
Publisher/Broadcaster/Company: World Scientific Publishing Company
Your affiliations with UAL: Colleges > Central Saint Martins
Date: 2014
Digital Object Identifier: 10.1142/S0219622014500497
Related Websites: http://dx.doi.org/10.1142/S0219622014500497
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Date Deposited: 30 Jun 2014 14:58
Last Modified: 30 Jun 2014 14:58
Item ID: 7046
URI: https://ualresearchonline.arts.ac.uk/id/eprint/7046

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