Capturing the shape of the Nation: SizeUK

All sizing surveys depend on the specification of body landmarks, and measurements between them. My research therefore began with a review of the standards, studies and systems used by collaborating partners. I was able to identify omissions and produce an extended version of ISO 8559: 140 measurements relevant to a widened range of clothing products. Target measurements were scrutinised by industrial partners before being categorised in a new specification. I used the specification to pilot data collection methods, to establish and trial criteria for evaluating scanners, and to train data collection teams (all of whom I monitored during the first days of on-site data collection). The specification was also used to guide software development for automatic landmark detection and measurement extraction, but was subsequently adjusted to reflect new methods - required for capturing measurements using 3-D scanning technology.

This national study (funded by government and industry) applied scanning technology to anthropometry and led the way in revolutionising surveys for the clothing industry. It was the first to use automatic body landmarking techniques with automatic extraction to create not only a database of size, shape and marketing information for the UK population but a model for other national surveys (SizeUSA, etc.)

Experience gained enabled me to participate in debates on emerging European and American sizing standards (eTcluster and ASTMS). The study (which I managed) attracted public interest: press events - held when the study was launched and at the commencement of data collection in each region - were key to encouraging subjects to participate (see portfolio). Exposure attracted other offers from the media and interested publishers, such as the SizeUK article published in Wonderful (a science/art collaboration funded by NESTA).

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