UK Fashion Designers Working in Micro-Sized Enterprises; Attitudes to Locational Resources, their Peers and the Market

This paper contributes to an understanding of the importance of locally based resources and interactions in a globalised industry, fashion design. It examines the product design stage of the fashion production chain, rather than the manufacture and commercialisation of apparel products. We studied the use of their geographies by UK-based fashion designers working in micro-sized enterprises (<10 employees) especially because of their likely sensitivity to various aspects of proximity, including their dependence on external resources to supplement their own. Factor and cluster analysis identified four different types of designers, which differed in the manner in which they interacted with peers and markets, and accessed location-based resources. The paper advances explanations for the patterns of behaviour observed in the various clusters, and in making recommendations for further research predicts the types of design position each is likely to prefer.