Fashion is about desire and reinvention. Sustainability is just the next step to consider.

In the mêlée of our busy lives, we are often distracted by the things that appear to be quickest to realize, as giving them a small part of our precious time seems to enable us to achieve more. Indeed there exists great means for us to devise, create, make, communicate and sell in ways that are fantastic in their speed and accuracy. But as wisdom reminds us, confidence, patience and concentration on our distinctive skills hold the means to achieve lasting success. The tortoise however tends not to look so good next to the long-legged elegance of the hare, so there’s a design and communication task to be done by those with the foresight to be such horizon viewers! Brands able to look to the long term and the short term simultaneously, and agile enough to create the means for prosperity in both, demonstrate a true sense of sustainability as possibility through the application of imagination....