The Voice of Culture Brainstorming Report: Audience Development Via Digital Means

This report comes out from a Brainstorming session organised through the Voices of Culture process, a Structured Dialogue between the European Commission and the cultural sector. This process provides a framework for discussions between EU civil society stakeholders and the European Commission with regard to culture. Its main objective is to provide channel for the voice of the cultural sector in Europe to be heard by EU policy-makers. In addition, it aims to strengthen the advocacy capacity of the cultural sector in policy debates on culture at a European level, while encouraging it to work in a more collaborative way.

The Audience Development via Digital Means Brainstorming Session, held on 18 and 19 June in Amsterdam, has provided a space for exchange and discussion between around 35 participants representing the cultural sectors from the EU Member States.

The present report is the result of this discussion. It was presented to the European Commission at a Dialogue Meeting in October 2015 in Brussels.

This document has been edited by three of these participants, coordinated via online digital means and in consultation with all 35 participants.

Subsequent to leading just under £250k of digital R&D collaborative research projects for the past two years, Dr Amanda Windle has been selected as an expert by the EU Commission. This entails consulting for the consortium 'The Voice of Culture' on the theme of Audience Development via Digital Means. Amanda says,

"Being a part of the EU policy working group for Creative Europe will result in advising on research funding, conferences, and other practical initiatives at the EU level. I'm looking forward to consulting on The Voice of Culture initiative which will be held in Amsterdam on the 18th and 19th June 2015."

The following document is the findings from that meeting of which Amanda Windle co-authored.

"In my experience, there are abundant re-engagement opportunities to be explored by collaborating in digital R&D with older people. In turn this enables venues to become more socially and digitally inclusive in their audience development which is essential in tackling the joint challenges of Europe's increasingly ageing population."

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