Writerly Readers: Semiotics at the Elephant and Castle.

This paper from the field of graphic design practice and pedagogy addresses a model of qualitative research that seeks to extend understanding of the graphic designer as researcher. Through discussion of a postgraduate workshop that operates within the material and conceptual spaces of urban regeneration the paper questions the role of design within the consumption and display of the spectacle city. The paper considers how the workshop’s intentionality, methodology and theoretical framing provide a tangible example of design practice operating as research. Using the workshop as a learning and teaching case study the paper encourages a rethinking of the pedagogical conception of graphic design within the academic field whilst also responding to the need for new models and conceptions of design research.

This publication will include a selection of research papers given at the 2nd International Conference and Exhibition on Semiotics & Visual Communication: Culture of Seduction, 2-4 October 2015, Cyprus University of Technology, Lemesos, Cyprus. Research papers from the 1st International Conference are available in Semiotics and Visual Communication: Concepts and Practices (ISBN: 978-1-4438-5468-9).

• http://ualresearchonline.arts.ac.uk/9057...
• http://www.cambridgescholars.com/semioti...