Warholian repetition and the viewer’s affective response to artworks from his Death and Disaster Series

In his Death and Disaster Series, Andy Warhol repeated gruesome images of suicides and car crashes. The artist’s use of repetition has been discussed extensively but not in terms of the direct impact on the viewer’s perceptual and cognitive processing. This paper considers the viewer’s affective experience resulting from repeated exposure to negative images in artworks from the series. We put forward an account of the potential affective experience of Warholian repetition based on existing experimental findings and by way of the artist’s own remarks on the relationship between repetition and affect.