'Fashion Data', at Het Nieuwe Instituut

'Fashion Data' is curated by fashion historian José Teunissen and designed by Conny Groenewegen in partnership with fashion students from ArtEZ University of the Arts, The Netherlands. The graphic data visualisations were made by designer Rudy Guedj.

In 'Fashion Data', the dark and mostly invisible underbelly of fashion has been translated into an oppressive aesthetic experience. The social and ecological consequences of the clothing industry’s global production process is presented in clear data visualisations. This exhibition is part of the 'Temporary Fashion Museum' project.

About the 'Temporary Fashion Museum':

What would a museum about fashion in the Netherlands look like? From 13 September 2015 until 8 May 2016 Het Nieuwe Instituut will be transformed into a Temporary Fashion Museum, exploring the phenomenon of fashion in all its surprising forms with an extensive programme of exhibitions, installations, performances and events.

Many Dutch museums include fashion within their collections but there has never been a national fashion museum. Over a period of eight months Het Nieuwe Instituut will explore the possibilities of such an institution by transforming itself into a fashion museum. The entire building will be utilised for this temporary experiment.

Innovation in fashion contrasts starkly with other disciplines in which innovation is viewed as synonymous with technological progress. Fashion has found its own model of renewal by using the past as an endless source of inspiration for the future. Reason enough to allow the past, present and future to be interwoven in the Temporary Fashion Museum. In contrast to the conventional model of a museum, which conserves objects and thus freezes time, the Temporary Fashion Museum will approach time as fashion does: as a fluid and flowing phenomenon and a source for speculation.

What is the current state of fashion? What issues preoccupy designers right now? How do they speculate about the future? Which issues determine current developments in fashion? In addition to exploring the fashion design and production process the Temporary Fashion Museum will also examine the role of the user. It will give visitors an opportunity to engage with fashion in different ways: from debating about and reflecting upon on essential issues to trying on and buying clothes.

To curate and realise the Temporary Fashion Museum, artistic director Guus Beumer has called upon his personal network of people who since the early 1990s have played a crucial role in attracting international attention for Dutch fashion, including fashion designers Francisco van Benthum and Alexander van Slobbe, art director Jop van Bennekom, fashion theorist José Teunissen, architect Herman Verkerk, journalist Georgette Koning, stylist Marjo Kranenborg and artist and designer Pascale Gatzen. This network is augmented by dozens of designers, stylists, journalists, photographers and theorists.

(Source: http://tijdelijkmodemuseum.hetnieuweinstituut.nl/en/press)

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