Items where Author is "Hayes:Debie::"

Hayes, Debie and MacLeod, Nicola (2007) Packaging places: Designing heritage trails using an experience economy perspective to maximize visitor engagement. Journal of Vacation Marketing, 13 (1). pp. 45-58. ISSN 14791870 Item not available online.

Hayes, Debie and Booth, Elizabeth (2005) Authoring the Brand: Literary Licensing. Young Consumers, volume (number). pp. 43-53. ISSN 17473616 Item not available online.

Hayes, Debie and Slater, Alix (2003) From ‘social club’ to ‘integrated membership scheme’: developing membership schemes strategically. International Journal of Nonprofit and Voluntary Sector Marketing, 8 (1). pp. 59-75. ISSN 1465-4520 Item not available online.

Hayes, Debie and Slater, Alix (2002) 'Rethinking the missionary position' - the quest for sustainable audience development strategies. Managing Leisure, 7 (1). pp. 1-17. ISSN 1466-450X