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UAL Research Online

Items where Author is "O’Reilly:Daragh::"

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Jump to: 2019
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Preece, Chloe and Kerrigan, Finola and O’Reilly, Daragh (2019) License to assemble: Theorizing brand longevity. Journal of Consumer Research, 46 (2). pp. 330-350. ISSN 1537-5277

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