Items where Subject is "Promotion and Advertising"

2010

Black, Sandy (2010) Ethical Fashion and Ecofashion. In: Global Perspectives. Berg Encyclopedia of World Dress and Fashion, 10 . Berg, pp. 244-251. ISBN 978-1-84788-399-5

2013

Hardy, Jonathan and Powell, Helen and MacRury, Iain and Hawkin, Sarah (2013) The Advertising Handbook. Media Practice . Routledge, London. ISBN 9781315881416

2017

Hardy, Jonathan (2017) Commentary: Branded Content and Media-Marketing Convergence. The Political Economy of Communication, 5 (1). pp. 81-87. ISSN 2357-1705

2018

Hardy, Jonathan and Powell, Helen and MacRury, Iain (2018) The Advertising Handbook. Media Practice . Routledge, Abingdon, Oxon. ISBN 9781138678835

2019

Bramall, Rebecca (2019) Logics of onshoring: brand geographies, corporate tax responsibility and common sense. Journal of Cultural Economy. ISSN 1753-0350

2020

Chen, Zhen Troy and Cheung, Ming (2020) Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads. Social Semiotics. pp. 1-21. ISSN 1035-0330

2021

Hardy, Jonathan (2021) Branded Content: The Fateful Merging of Media and Marketing. Routledge, Abingdon, Oxfordshire. ISBN 9781138190429

2023

Hardy, Jonathan (2023) Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries. In: The Routledge Companion to Advertising and Promotional Culture. Routledge, New York, pp. 74-87. ISBN 9780367645106

Hardy, Jonathan (2023) Sponsored Editorial Content in Digital Journalism. Routledge, Abingdon, Oxon.. ISBN 9781032453545