Items where Subject is "Promotion and Advertising"

Article

Hardy, Jonathan (2017) Commentary: Branded Content and Media-Marketing Convergence. The Political Economy of Communication, 5 (1). pp. 81-87. ISSN 2357-1705

Chen, Zhen Troy and Cheung, Ming (2020) Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads. Social Semiotics. pp. 1-21. ISSN 1035-0330

Bramall, Rebecca (2019) Logics of onshoring: brand geographies, corporate tax responsibility and common sense. Journal of Cultural Economy. ISSN 1753-0350

Book

Hardy, Jonathan and Powell, Helen and MacRury, Iain and Hawkin, Sarah (2013) The Advertising Handbook. Media Practice . Routledge, London. ISBN 9781315881416

Hardy, Jonathan and Powell, Helen and MacRury, Iain (2018) The Advertising Handbook. Media Practice . Routledge, Abingdon, Oxon. ISBN 9781138678835

Hardy, Jonathan (2021) Branded Content: The Fateful Merging of Media and Marketing. Routledge, Abingdon, Oxfordshire. ISBN 9781138190429

Hardy, Jonathan (2023) Sponsored Editorial Content in Digital Journalism. Routledge, Abingdon, Oxon. ISBN 9781032453545

Book Section

Hardy, Jonathan (2023) Marketing communications and media: Commercial Speech, Censorship and Control. In: The Routledge Companion to Freedom of Expression and Censorship. Routledge Media and Cultural Studies Companions . Routledge, Abingdon, Oxon and New York, pp. 358-367. ISBN 9780429262067

Hardy, Jonathan (2024) Identifying digital advertising: Paradoxes and problems in governance. In: Digital Advertising Evolution. Routledge, Abingdon, Oxon, pp. 293-310. ISBN 9781003168485

Hardy, Jonathan (2023) Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries. In: The Routledge Companion to Advertising and Promotional Culture. Routledge, New York, pp. 74-87. ISBN 9780367645106

Black, Sandy (2010) Ethical Fashion and Ecofashion. In: Global Perspectives. Berg Encyclopedia of World Dress and Fashion, 10 . Berg, pp. 244-251. ISBN 978-1-84788-399-5

Report

Hardy, Jonathan and MacRury, Iain and Nuñez-Gomez, Patricia and Rangel, Celia and Kubicka, Hanna and Rodriguez, Lucia and Estables, Maria and Valiente, Clara (2024) Mapping the Media-Marketing Ecology. Project Report. Branded Content Governance Project, London.